Frequently asked questions.

We’ve got answers to everything MAX.

  • What is the Adobe MAX agenda?

    The in-person agenda includes 3 days of keynotes, Sneaks, plus more than 200 sessions, labs, and photowalks. It also includes evening networking activities including a Welcome Reception and MAX Bash. In addition, the Community Pavilion offers access to Adobe product experts and sponsors with the latest products and services for creatives. Check out the in-person agenda page for more information.

    • Preconference (only available in-person): Sunday, October 8 and Monday, October 9
    • In-person conference: Tuesday, October 10 through Thursday, October 12

    The online agenda includes two days (October 10 and 11) of live and on-demand keynotes, Sneaks, and luminary sessions, plus more than 50 sessions with informative and inspiring content for creatives. View the MAX Online page for more details.

    What is included in my full conference in-person registration pass?

    • Keynotes (Tuesday–Wednesday, October 10–11)
    • MAX Sneaks (Wednesday, October 11)
    • All sessions and a maximum of three labs and one photowalk (Tuesday–Thursday, October 10–11)
    • Access to the Community Pavilion, Welcome Reception, and MAX Bash
    • Light meals are provided for all attendees for breakfast and lunch during the main conference days (Tuesday, October 10–Thursday, October 12). Evening hors d'oeuvres options will be offered at the Welcome Reception on Tuesday and at MAX Bash on Wednesday.
    • Does not include access to preconference labs and bundles which can be purchased separately.

    What is the difference between the various session types offered?

    • Keynotes: A look at the latest industry trends and newest tools for creatives. Available in person and online.
    • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs. Available in person and online.
    • Luminary Sessions: Hear from creative luminary speakers. 60 minutes. In-person and online.
    • Creativity Super Sessions: In-person and online. Includes demo sessions with experts and inspirational talks from luminaries. 60 minutes.
    • In-person Sessions: 60-minute presentation including Q&A. Select sessions will be available on demand after the event.
    • In-person Labs: Hands-on training on MAX-provided PC or Mac equipment, preloaded with all the necessary software and files you need. 90 minutes. Labs will not be available on demand.
    • In-person Photowalks: A hands-on overview of Lightroom mobile followed by a photowalk focused on taking better photos and videos with your mobile phone. Two hours. Photowalks will not be available on demand.
    • Online Sessions: 30-minute presentation with live chat available during premiere only. Sessions will be available on demand immediately after.

    What is the session catalog?

    The session catalog is a listing of all sessions available as part of MAX. Choose from 200+ in-person and online sessions to discover the latest tools and techniques. You can filter by session type, track, region, day, product, technical level, audience type, and category. Note, preconferences, hands-on labs, and photowalks are available for in-person attendees only.

    Do you have sponsorship opportunities?

    Yes, there are unique sponsorship options available for both online and in-person opportunities. Complete the form on the Become a sponsor page and a sponsorship sales rep will reach out to you.

General questions

  • What is Adobe MAX?

    The world’s leading creative conference will be held October 10–12, 2023. Whether you’re a designer, illustrator, photographer, social media content creator, video pro, or want to know more about 3D and generative AI tools, join us in Los Angeles or online. Learn new skills, be inspired, and connect with other creatives during three days of sessions and labs, keynotes, Sneaks, and more. Preconference courses provide in-depth training and will be held October 8–9, in-person only. Bring your whole team to MAX and get a group discount. Make plans to join us!

    When and where is MAX 2023?

    The in-person event in Los Angeles at the Los Angeles Convention Center (LACC). More information on LACC can be found on the Hotels and Travel page.

    • October 8–9, Preconference
    • October 10–12, Conference

    The online event will take place from October 10–11.

    Is space limited?

    Passes for the in-person event in Los Angeles will be available for purchase until they are sold out. Space is limited, so we recommend registering as soon as possible to secure your spot for the in-person experience.

    Attendance for the online MAX experience is unlimited and free for everyone.

  • Which MAX experience is right for me?

    In-person MAX:

    • 100+ sessions, labs, and photowalks
    • Mainstage presentations (Keynotes and Sneaks)
    • Creativity Super Sessions
    • Luminary sessions
    • Networking opportunities
    • Welcome Reception
    • MAX Bash
    • Community Pavilion
    • Meet product experts
    • Meals and refreshments
    • Preconference labs (additional fee)

    MAX Online:

    • Attend 50+ online sessions for free
    • Mainstage presentations (Keynotes and Sneaks)
    • Creativity Super Sessions
    • Luminary sessions
    • Sponsor giveaways

    What if I registered for online MAX and would like to attend MAX in-person?

    You can upgrade your online registration to a paid in-person registration through the Attendee Dashboard(opens in a new window).

    Is the MAX schedule final?

    Our session schedule may change all the way up to the conference. We aim to make final changes a couple weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last-minute time change or cancellation.

  • What are the session tracks?

    • 3D
    • Creativity and Design in Business
    • Drawing, Painting, and Illustration
    • Education (online only)
    • Graphic Design
    • Photography
    • Social Media and Marketing
    • Video, Audio, and Motion

    View the track descriptions here.

    What does my experience level need to be for sessions?

    Sessions range from beginner to advanced. We recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services.

    To help select sessions that are appropriate for your skill level, MAX technical levels are defined as follows:

    • Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques and industry standards.
    • Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product.
    • Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow.

    Will on-demand content be available?

    The majority of online sessions will be available on demand after they premiere. Select in-person sessions will be available on demand in late October. On-demand content will be available at no cost for all registered attendees to watch over the coming year. Note: labs and photowalks will not be available on demand.

    Where can I find MAX speakers?

    Visit the Speakers page to learn more about our 2023 in-person and virtual speakers.

    You will be able to filter by craft, track, product, and region.

    How do I apply to be a session speaker at MAX 2023?

    We are currently not accepting applications for MAX 2023. To apply for MAX 2024, please reach out to event support to be added to our interested speakers list. We'll contact you when the speaker application form opens early 2024.

    What are the MAX Session Focus Badges?

    The MAX Session Focus Badges are a collection of digital badges available to in-person attendees who attend specific sessions focused in creative categories at Adobe MAX 2023. The categories include: Graphic Design, Video, Generative AI, and Social Media and Marketing. (Qualifying sessions for each creative category will be identified in the Adobe MAX session catalog.) The MAX registration system will track attendee attendance as they are scanned in for qualifying sessions in each category. Upon completion of a category, the attendee will be able to download their earned Adobe digital badge for posting to their websites, social media channels, or other professional outlets.

  • How can I learn more about sponsors?

    Learn more about any of our sponsors by visiting the MAX Sponsors page and clicking on a sponsor’s logo. Our sponsors are offering amazing products and services for the creative industry. Plus, they have hot deals and giveaways available exclusively to the MAX audience during the event.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

  • Does Adobe MAX have a code of conduct for the event?

    The Adobe MAX conference is dedicated to providing a fun, engaging, and safe event for everyone. All Adobe MAX participants, including attendees, speakers, sponsors, vendors, and Adobe staff (“participants”) must comply with the Adobe MAX code of conduct.

    By attending Adobe MAX, you are agreeing to abide by this code of conduct. Anyone found to be violating this code of conduct may be expelled at the discretion of organizers.

    Adobe has a zero-tolerance policy and will not tolerate any harassing or abusive behavior towards any participant or event staff. Examples of unacceptable behavior or content include, but are not limited to:

    • Deliberate intimidation, stalking, or harassment
    • Pornographic, sexually explicit, or violent material
    • Disruptive behavior
    • Hateful or highly offensive content, including statements that attack or dehumanize a person based on gender, gender identity, age, sexual orientation, disability, physical appearance, race, religion, or political affiliation
    • Profanity
    • Spam
    • Misleading, fraudulent, or deceptive statements
    • If on site, refusal to comply with rules governing access to the venue, including without limitation relating to Covid-19 protocols.

    Please report any abusive content or behavior to event support. If you are on site, event staff can help you contact event security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. Please contact a member of event staff by finding a staff member via their badge, visiting the registration area, or visiting the information desk in the lobby.

    If in doubt, please keep it positive and professional and be mindful of the information that you choose to share with other participants.

    We expect all participants to help create a safe and supportive environment of inclusiveness, and we look forward to your attendance.

    How can I enter the MAX In-Person Full Conference Pass Sweepstakes?

    During registration, opt in for a chance to win one in-person full conference pass plus a 3-night hotel stay to MAX 2023 or 2024 by August 25, 2023. Sweepstakes is only available for online attendees. Must be 18+. Flight not included. If you opted-in during registration, you're already entered for a chance to win. If you didn’t opt in and would like to, you can do so in your attendee dashboard. Winners will be notified via email. See official rules: English(opens in a new window) French(opens in a new window) German(opens in a new window) Japanese(opens in a new window)

    If there are any giveaways at MAX, who is eligible to receive them?

    In-person giveaways are available to full conference in-person attendees only. Online giveaways are available for online attendees.

    How do I stay current on MAX developments?

    If you’re not already a member of the MAX mailing list, sign up with the link in the footer. Check out the MAX blog(opens in a new window) for all the latest updates.

    How can I connect with our community on social?

    Use the #AdobeMAX hashtag when posting. Follow the MAX and Adobe social channels at:

  • How do I contact event support?

    Please review all FAQs to ensure the best possible experience at Adobe MAX 2023.

    You may contact us through email or by phone:
    U.S. and Canada: 866.382.7146
    International: +1.650.360 8064

    Event support is available from 7am PT to 4pm PT.

    Where should I send a media inquiry?

    Please email your media inquiries to our PR team.

In-person MAX

  • How do I register for MAX?

    • Registration requires an Adobe account. You can create a free Adobe account during the registration process if you don’t already have one. You do not need an active Adobe subscription. You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your MAX registration. If you don’t remember your password, click Reset your password.
    • Past account information does not transfer over. You will need to go through the process to start a new registration.
    • Click the Register link in the top right-hand corner to get started.

    Does the registration include air transportation and hotel accommodations?

    All costs for air transportation and hotel accommodations are the responsibility of the attendee.

    Are meals included with my full conference pass?

    Yes, light meals are provided for all attendees for breakfast and lunch during the main conference days (Tuesday, October 10–Thursday, October 12). Evening hors d'oeuvres options will be offered at the Welcome Reception on Tuesday and MAX Bash on Wednesday.

    What is the substitution policy?

    Substitution requests should be sent to event support. To ensure a smooth transfer, please make sure the original attendee and replacement are copied on the request.

    Please follow this procedure:

    • The replacement attendee will need to register for an account using the MAX registration process, but they should stop at the orders page.
    • Once an account has been set up for the replacement attendee, email your substitution requests to event support. Please include full names and registered emails of both the original participant and the replacement participant.
    • Event support will transfer the registration and send a confirmation to the new participant.
    • Cancellation of travel is the exclusive responsibility of the participant.
    • Transfer or cancellation of the hotel, after September 19, must be made directly with the hotel.

    How do I access my account, change personal information, and add registration packages?

    Log in to your Attendee Dashboard(opens in a new window) to make these changes. Please note that hotel changes can only be made in the portal until September 19.

    How do I register as an industry analyst or member of the press?

    • For public relations, please send an email to maxpr@adobe.com
    • For industry analyst relations, please send an email to adobeAR@adobe.com
    • Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.

    What if I need a Visa application?

    To receive a Visa application, you must first complete your MAX registration. During registration you will be asked if you require Visa assistance. Select "yes" and provide the required information. A Visa letter will be sent to you within 48 hours of completing your registration. If you do not receive a Visa in time to travel to the United States for MAX, your registration fees will be fully refunded.

    I have completed my registration. When and where can I pick up my badge?

    You can pick up your badge at Registration, located in the Los Angeles Convention Center during event days. You will be required to show a government-issued photo ID, such as a driver’s license or passport. MAX passes will not be mailed.

    What if I lose my badge onsite?

    All lost badges are subject to a $150 replacement fee.

    What is the cancellation policy?

    Cancellation requests for registration fee refunds must be submitted in writing to event support and according to the following schedule.

    • Before September 15, 2023: 50% refund
    • September 16, 2023 or later: No refund (No-shows are ineligible for registration fee refunds.)

  • What is the cost for a full conference pass to attend MAX in person (October 10-12)?

    The registration fees are as follows while availability lasts:

    Single registration for a full conference pass

    • Early Bird price (through July 15, 2023): $1,495
    • Advance price (July 16 through August 31, 2023): $1,695
    • Regular price (September 1 through October 12, 2023): $1,895

    Group Packages (purchase multiple full conference passes in a single transaction)

    • Purchase of 3+ passes: special pricing of $1,395 per pass
    • Government, Non-Profit, Education employees are applicable for a discounted price of $1,295 per pass

    Are there additional discounts for full conference passes available?

    Educators, Government, Non-profit employees, and students are applicable for special non-expiring pricing. Please note, these discounts do not include preconference bundles.

    • Educators, Government, and Non-profit employees are applicable to apply for a discounted full conference pass price of $1,295. Enter the following promo codes in the orders page during registration to redeem the special pricing.
      • Education promo code: M23EDU
      • Government promo code: M23GOV
      • Non-profit promo code: M23NP
    • Students are applicable to apply for a discounted full conference pass price of $299. Enter promo code M23STU in the orders page during registration to redeem the special pricing. To qualify for student pricing, the following criteria must be met:
      • Age requirement of 18 years or older
      • Enrolled at a higher education institution
      • Current class schedule showing at least 12 credits or units and a valid student ID as proof of your student enrollment required at Registration
      • Adobe may, at its sole discretion, charge the standard fee(s) for anyone unable to satisfy proof of valid student ID requirements to Adobe's satisfaction.

    Can I qualify for more than one discount?

    No, only one discount can be applied per registration. Discounts cannot be combined with any other offers or group package purchase. Discounts not valid on preconference bundles.

    I have a promo code. How can I register?

    Enter your promo code on the order page during registration. If you already completed registration, please contact event support for further assistance.

    How do I manage my group package purchase?

    • Registration codes will be automatically generated after the purchase is completed.
    • Share and manage your code from your Group Pass Dashboard. You can send invitations to your team members making it easy for them to register and book their own hotel.
    • Note: If you are the purchaser and are also attending, you can send yourself an invite from the Group Pass Dashboard or you can apply your group code on the orders page in Registration. You will not automatically be registered.

    Is there an additional charge for preconference passes?

    Preconferences take place before the main conference dates and will let you go in depth with a product or skill and are only available for the in-person event.

    • Preconference bundles take place October 8–9 (includes a full conference pass):
    • Preconference courses take place on October 9 (must be purchased with a full conference pass):
      • Preconference labs 1-day price is $595
      • Government, Non-Profit, Education employees are applicable for a discounted 1-Day price of $495

    Are one-day passes or Community Pavilion-only passes available?

    Day passes or Community Pavilion-only passes are not available.

    How can I pay for MAX 2023?

    • All registration fees for Adobe MAX 2023 are in U.S. dollars and payable to our registration vendor, RainFocus LLC.
    • Conference registration fees will be accepted with a valid credit card: American Express, MasterCard, or Visa only.
    • You may choose to pay with the same credit card for multiple registration fees or use individual credit cards for each transaction.
    • Exceptions will be made for Government, Education, or Non-profit attendees that are required to pay by check or wire transfer. Instructions for PO payments will be included in the registration confirmation email.

  • Do I need to schedule in-person sessions and labs in advance?

    Yes, to secure a seat in any session, you must add it to your personal MAX schedule. Sessions and labs will sell out, so schedule as soon as possible. Note: attendees can enroll in up to three labs.

    How do I schedule sessions and build my MAX schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section click View all sessions to go to the session catalog where you can sort and filter to find content relevant to your interests.

    How do I find my individual session schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section to view any sessions you have scheduled and favorited.

    I see a session in the catalog that does not appear schedulable. How can I schedule it?

    For preconference labs and bundles:

    • These courses are only available as an additional purchase through registration. Log back into your attendee dashboard(opens in a new window) and click "manage group passes and purchase" to add a preconference lab to your schedule, while space is available.

    For main conference sessions and labs:

    • If it does not have a session time, please check back soon, as we are publishing and scheduling new sessions on a regular basis.
    • Please note that attendees are limited to a maximum of three labs and one photowalk.
    • Three weeks prior to MAX, if lab space permits, the limitation will be lifted at which point you can enroll in additional labs.

    How do I delete or swap a session on my schedule?

    Delete a session

    • Remove a session in My schedule view:
      • Click on the session you’d like to remove from your schedule and click ScheduledYes, remove session.
      • Note: upon confirming this action, the session will be removed from your schedule.
    • Remove a session in Sessions view:
      • Search and find the session you’d like to remove in the session catalog.
      • Click Scheduled and Yes, remove session.
      • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

    Swap a session

    • Swap a session in My schedule view:
    • Click on the time block behind the session that’s on your schedule.
    • Find the new session you’d like and click Add to schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule session.
    • Swap a session in Sessions view:
      • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you'll be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
      • Make your selection and click Schedule session to update your schedule.

    Why do the sessions and labs overlap sometimes?

    We try to balance out the schedule so that everyone can still attend the same minimum number of sessions/labs per day. We also try to avoid sessions ending at the exact same time that labs begin (or vice versa) to help ensure attendees can get from one to the other before the session begins.

    If I have pre-enrolled for a session, will my seat still be reserved?

    • Your seat will be reserved until three minutes before the session start time.
    • If you fail to arrive three minutes prior, your seat will be forfeited.
    • Please arrive early to secure your seat. Your enrollment in a session will be validated and scanned at the time of entry.

    What are the waitlist policies for in-person sessions?

    Joining a session waitlist does not guarantee you a seat in the session. Three weeks prior to MAX, attendees will be cleared from the waitlist and all waitlists will close.

    Waitlisted attendees will be notified at this time and advised to sign up for an open session.

    Online waitlist:

    • If a seat in the class opens up, you will automatically be added to the session and will be notified via email.
    • Waitlists will be cleared three weeks prior to MAX, to allow waitlisted attendees to sign up for other available sessions.
    • You will receive an email notification to alert you that the waitlist has been cleared and closed.

    Onsite wait line:

    • If you are not pre-enrolled for a session you can stand in the onsite wait line outside of the session room.
    • We suggest you arrive 15-20 minutes prior to the session start time.
    • Two minutes prior to the start of the session, if seats are available, the door monitor will allow wait line attendees into the room as space allows.

    Are waitlists available for preconference sessions?

    • We do not have waitlists for preconference sessions.
    • If you are interested in signing up for a preconference that is full, you may contact event support to have your name added to the interest list.
    • If space should open in the class, you will be contacted and given the opportunity to purchase the preconference.

    Can I simultaneously register for a session and add myself to a waitlist for another session at the same or overlapping timeslot?

    No, the MAX session catalog does not allow for double-booking. We recommend that if there are two sessions you are interested in attending at the same time, that you register for the one that has space to reserve your seat.

    What is required in MAX sessions and labs and do I need to bring anything?

    Sessions:

    • We recommend you bring something to take notes with: pen and paper, tablet, computer, etc.

    Labs:

    • All required equipment and files will be provided for you.
    • In limited cases, a speaker may reach out in advance of MAX to recommend that you bring a mobile phone or device to take photos, but those cases are limited and will be communicated in advance.

    What is the difference between preconference labs and preconference bundles?

    Preconference labs:

    • Full-day or half-day courses, designed to give you time to go deep with a product or skill. All equipment and supplies are provided. In select cases, you may be asked to bring your own mobile device. See each individual course description for details.
    • Must be purchased in addition to the full conference pass

    Preconference bundles:

    • Focused, extended courses of learning
    • They run from one-and-a-half to three days.
    • There are two preconference bundles: Creative Cloud@MAX and Russell Brown@MAX.
    • Purchase price includes a full conference pass.

    What is included in my preconference training?

    Full day preconference labs:

    • Equipment and supplies included
      • In limited cases, your instructor may request you to bring a mobile device. Please check course descriptions for details.
    • Includes light breakfast and lunch and morning and afternoon breaks with coffee

    Russell Brown@MAX:

    • Equipment and supplies included
    • Includes light breakfast and lunch Sunday and Monday
    • Full conference MAX pass included

    Creative Cloud@MAX:

    • Equipment and supplies are included
    • Includes afternoon break with coffee on Sunday and breakfast and lunch on Monday
    • Full conference MAX pass included

    Do the room assignments change?

    Yes. Room assignments will be displayed in the session catalog and on your schedule the week before the event. Please plan to access your schedule before arriving at MAX to identify the rooms in which your sessions take place.

    Will I get copies of the presentations and materials for in-person sessions and labs?

    • We will post presentations and materials when MAX is over for all sessions for which we are permitted to share such documents.
    • Materials will be available for download via the session catalog when you are logged in.
    • Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
    • Note, in-person session and lab materials are available to in-person attendees only.

  • What is the Community Pavilion?

    The Community Pavilion is the place to extend your MAX in-person experience and includes multiple engaging activations and networking events with sponsors and other fellow attendees. Find more information on the Community page.

    • Adobe booth: Get hands-on with the latest Adobe Creative Cloud and make some cool take aways.
    • Creative Park: Spend some serious playtime in the Creative Park. Relax, charge your device, and be wowed by our featured artists.
    • MAX Store: Take home a souvenir. Books and merchandise are chosen especially for design-savvy folks.
    • MAX Marketplace: Score some treasures hand-crafted by MAX speakers and the creative community.
    • Sponsors: Show our creative industry partners some love. Check out their latest products and services.

  • What are the MAX hotels for 2023?

    Special discounted rates will be available at the following hotels when you book through MAX registration. Special rates, based on availability, expire at midnight September 19. See the Hotels and travel page for hotel details.

    • AC Hotel by Marriott Downtown Los Angeles, $311/$341 ++
    • Courtyard by Marriott Los Angeles L.A. LIVE, $296 ++
    • Hotel Figueroa - The Unbound Collection by Hyatt, $335/$355 ++
    • Hotel Indigo Los Angeles Downtown, an IHG Hotel, $309/$409 ++
    • InterContinental Los Angeles Downtown, an IHG Hotel $306-$456 ++
    • JW Marriott Los Angeles L.A. LIVE, $316 ++
    • Millennium Biltmore Hotel Los Angeles $182 ++ (Govt rated rooms)
    • Moxy Downtown Los Angeles, $306/$336 ++
    • Omni Los Angeles Hotel at California Plaza, $277 ++
    • Residence Inn by Marriott Los Angeles L.A. LIVE, $306 ++
    • Sheraton Grand Los Angeles, $288 ++
    • The Ritz-Carlton, Los Angeles, $419 ++
    • Westin Bonaventure Hotel, $288 ++

    *Note: Any hotel destination fees are waived for MAX attendees who book through MAX registration.

    Are there smoking rooms available to book for MAX?

    No, all hotels in the MAX block have 100% non-smoking rooms. If you need a smoking room, you will have to book outside of our block at another hotel.

    How do I make hotel reservations to receive the discounted rate?

    • Hotel reservations must be made during the MAX registration process before midnight on September 19. You must be registered for MAX 2023 to take advantage of the negotiated discounted hotel rates, which are on a first-come, first-served basis and will sell out.
    • Do not contact hotels directly; negotiated rates can be obtained only through the MAX registration process.
    • If you have already registered for MAX and would like to book your hotel, log in to your Attendee Dashboard(opens in a new window).

    What if my desired hotel does not show up in the registration flow?

    • The reservation process is a live booking system and will only show availability based on your date range. You may try adjusting your dates or checking back later.
    • The negotiated rates are only available through MAX registration and will sell out. Please book as early as possible to guarantee you can take advantage of our discounts.

    How do I make changes to my hotel reservation?

    Before September 19:

    After September 25:

    • All reservation changes will need to be made directly with the hotel. Your hotel confirmation will be required in order to make adjustments.
    • The hotel will not have a record of your reservation until this date.

    When do I get a confirmation number?

    Hotel confirmation numbers will be included in the final details communication the week of September 25. Hotels will not have a record of your reservation until after September 25.

    How do I get a copy of my receipt from the hotel?

    • All hotel billing and invoice receipts will be provided by the hotel.
    • If you need extra copies or additional documentation of your hotel expenses, contact the hotel directly. Note that your full hotel expenses will not be charged when you reserve your hotel in registration. The credit card will be used to guarantee your reservation and will only be used in the case of a no show or late cancellation. You can provide a different card at check-in if needed.

    Will my credit card be charged a deposit?

    Currently no hotels in the Adobe MAX block require a deposit to guarantee a reservation. A credit card will be required to guarantee your reservation and will only be used in the case of a no show or late cancellation.

    How can I pre-pay for my reservation?

    Reservations can be pre-paid through the hotel directly using a hotel provided credit card authorization form after September 25. The hotel will not have record of your reservation until after this date.

    What is the pre-authorized amount for incidentals?

    • Upon check-in, the hotel will authorize approximately $100 per night to your debit/credit card on file for any incidental changes (movies, hotel dining outlets, etc.).
    • Note that this amount varies by hotel. Any unused authorized funds will be released back to you between 3–5 business days after your departure. Because of this hold, it is recommended that you use a credit card for these authorizations so that your personal funds on your debit card will not be affected during your stay.

    What is the hotel cancellation policy?

    MAX hotels within the discounted block have a 72-hour prior to your arrival cancellation policy. If you fail to cancel by the deadline, you will be charged a penalty of one-night room/tax.

    Is there shuttle service available from hotels to LACC?

    Complimentary shuttle bus transportation is provided between all MAX hotels that are not within walking distance from the Los Angeles Convention Center. All MAX attendees are eligible to use them. You do not have to be staying at the designated hotel.

    These hotels will offer shuttle service:

    • InterContinental Los Angeles Downtown, an IHG Hotel
    • Millennium Biltmore Hotel Los Angeles
    • Omni Los Angeles Hotel at California Plaza
    • Sheraton Grand Los Angeles
    • Westin Bonaventure Hotel

    What airports serve the Los Angeles area?

    • Los Angeles International Airport is 16 miles from the Los Angeles Convention Center.
    • Hollywood Burbank Airport is 17 miles from the Los Angeles Convention Center.
    • Long Beach Airport is 23 miles from the Los Angeles Convention Center.

    How do I get from the airport to my hotel?

    There are many different transportation options from all airports that can be arranged at your own expense. These include shuttle buses, taxis, ride-share, car rentals, and limousine services.

    Where can I find information about the Los Angeles area?

    Information regarding Los Angeles attractions and weather can be found at Discover Los Angeles: https://www.discoverlosangeles.com(opens in a new window).

    Is parking available at the LACC?

    The Los Angeles Convention Center (LACC) has 5500 parking spaces with easy public access. The parking fee is $25 to $40/day. In addition to the LACC parking, there are multiple lots available nearby, including at L.A. LIVE adjacent to the LACC. More information on LACC parking can be found on their website(opens in a new window).

  • What health and safety measures will you have in place at MAX 2023?

    Your safety and security remain our top priority. Consistent with Centers for Disease Control guidance, it is recommended that you stay up to date with your vaccinations and if you are not feeling well or have tested positive for COVID-19 in the last 5 days we ask that you not attend the event and join the event virtually. Masks and rapid anti-gen test kits will be available upon request. We will continue to monitor health conditions and federal, state, and local requirements. As these conditions and requirements change, the Adobe MAX health and safety policy is also subject to change. Policy updates will be posted on the Health and Safety page and emailed to registered attendees.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

    How can I get help with accessibility during the registration process?

    Adobe is committed to ensuring that MAX is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the MAX website, please reach out to event support and we’ll connect you with a representative who can assist you in your MAX experience.

    How can I request accessibility accommodations and/or services at Adobe MAX?

    You can request accessibility accommodations and services when registering for Adobe MAX by indicating that you have accessibility requirements. A representative will contact you to discuss your needs to make sure your experience on site is enjoyable.

    How much notice is needed to make arrangements?

    Please submit your request by September 8, 2023. We will do our best to accommodate requests made after this date.

    How can I rent a wheelchair, scooter, mobility device, etc.?

    Rental of mobility devices can be pre-arranged through any travel mobility equipment vendor. Attendees are responsible for securing their mobility devices, payment, and logistics. To learn more about their offerings, visit any of the websites for more information.

    Where can I charge my mobility device?

    There are power outlets throughout the conference locations. Feel free to charge wherever and when needed.

    How do I request an auxiliary aid or sign language interpreter?

    You can request an auxiliary aid or sign language interpreter when registering for Adobe MAX by indicating that you have accessibility requirements.

    Will there be real time captioning available in sessions?

    All keynotes, Sneaks, and sessions will have open captioning on a screen in a reserved seating area at the front row of each session room. Open captioning will be in English.

    Are service animals allowed?

    Yes. No restrictions or any fees are charged for a guest that has a service animal on property. Registered service animals are allowed in the meeting space. Please note that only dogs and mini horses are considered service animals based on the ADA requirements.

    When a guest with a service animal checks in, only two questions might be asked, if the disability is not apparent:

    • Is the service animal required because of a disability?
    • What work or task has the animal been certified to perform?

    Will gender-neutral restrooms be available?

    There are two gender-neutral restrooms located inside the LACC as follows:

    • South Building – located outside Hall G, Main Level
    • West Building – located near Room 510, Second Level

    Will lactation rooms be available for parents?

    To provide a welcoming environment for all Adobe MAX attendees, a dedicated lactation room will be available at the Los Angeles Convention Center. The lactation room is a private space where lactating mothers are welcome to pump.

    Where can I find a Sharps disposal container?

    Sharps containers are not available in the restrooms. Please turn your items into one of the First Aid stations for safe disposal.

  • Does Adobe MAX have an age limit?

    For the in-person event, the minimum age to attend is 18 years, and no one under this age (including infants) will be admitted.

    For the online event, there is no specific age limit, however, you must be 13 years or older to create an Adobe ID.

    What is the Tax ID number?

    The tax ID number for MAX is 77-0019522.

    How do I obtain a W-9 form?

    To request a W-9 form, send an email to event support.

    How should I dress?

    The event attire is casual. Carry a sweater or sweatshirt in case of cool temperatures in session rooms.

    What is Adobe’s commitment to ‘going green’ at MAX?

    We recognize that MAX is part of a much larger community, and we’re committed to making this an eco-friendly event in whatever ways we can. In 2008 the Los Angeles Convention Center became the first U.S. convention center and first Los Angeles City building of its age and size in the U.S. to be Leadership in Energy and Environmental Design (LEED) certified for Existing Buildings from the United States Green Building Council. More information on their green initiatives can be found on their website here(opens in a new window).

MAX Online

  • What is the registration fee for attending MAX online?

    Registration is free for online attendees.

    How do I register for MAX?

    • Registration requires an Adobe account. You can create a free Adobe account during the registration process if you don’t already have one. You do not need an active Adobe subscription. You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your MAX registration. If you don’t remember your password, click Reset your password.
    • Past account information does not transfer over. You will need to go through the process to start a new registration.
    • Click the Register link in the top right-hand corner to get started.

    Can I complete a group registration for MAX Online?

    Our MAX Online registration requires that everyone individually register using their Adobe ID. If they don’t have an Adobe ID, they can set up a free account at the time of registration.

  • Note: Online attendees are unable to schedule in-person sessions. We recommend favoriting the sessions of interest to easily locate once it becomes available to view on-demand.

    How do I schedule sessions and build my MAX schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section and click View all sessions to go to the session catalog where you can sort and filter to find content relevant to your interests.

    How do I find my individual virtual session schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section to view any sessions you have scheduled and favorited.

    How do I delete or swap a session on my schedule?

    Delete a session

    • Remove a session in My schedule view:
      • Click on the session you’d like to remove from your schedule and click ScheduledYes, remove session.
      • Note: upon confirming this action, the session will be removed from your schedule.
    • Remove a session in Sessions view:
      • Search and find the session you’d like to remove in the session catalog.
      • Click Scheduled and Yes, remove session.
      • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

    Swap a session

    • Swap a session in My schedule view:
    • Click on the time block behind the session that’s on your schedule.
    • Find the new session you’d like and click Add to schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule session.
    • Swap a session in Sessions view:
      • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you'll be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
      • Make your selection and click Schedule session to update your schedule.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

    How can I get help with accessibility during the registration process?

    Adobe is committed to ensuring that MAX is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the MAX website, please reach out to event support and we’ll connect you with a representative who can assist you in your MAX experience.

Safety is our priority.

We’re working with top medical leaders and local and state regulations to create a safe experience for all attendees. View our safety protocols.