Frequently asked questions.

We’ve got answers to all your MAX questions.

  • What is the Adobe MAX agenda?

    The in-person agenda includes three days of keynotes, Sneaks, plus more than 200 sessions, labs, and photowalks. It also includes evening networking activities including a Welcome Reception and MAX Bash. In addition, the Creative Park offers access to Adobe product experts and sponsors with the latest products and services for creatives. Check out the in-person agenda page for more information.

    • Preconference (only available in person): Sunday, October 26 and Monday, October 27
    • In-person conference: Tuesday, October 28 through Thursday, October 30

    The online agenda includes two days (October 28 and 29) of live and on-demand keynotes, Sneaks, and luminary sessions, plus more than 50 sessions with informative and inspiring content for creatives. View the MAX Online page for more details.

    What is included in my full conference in-person registration pass?

    • Keynotes (Tuesday–Wednesday, October 28–29)
    • MAX Sneaks (Wednesday, October 29)
    • All sessions and a maximum of three labs and one photowalk (Tuesday–Thursday, October 28–30)
    • Access to the Creative Park, Welcome Reception, and MAX Bash
    • Light meals are provided for all attendees for breakfast and lunch during the main conference days (Tuesday–Thursday, October 28–30). Evening hors d'oeuvres options will be offered at the Welcome Reception on Tuesday and at MAX Bash on Wednesday.
    • Does not include access to preconference labs and bundles which can be purchased separately.

    What is the difference between the various session types offered?

    • Keynotes: A look at the latest products, features and innovations for creatives. Available in person and online.
    • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs. Available in person and online.
    • Luminary sessions: Hear from creative luminary speakers. 60 minutes. In person and online.
    • Creativity Super Sessions: Deep dive demos into optimized creative workflows and inspiring talks with Adobe product experts and Creative Cloud power users. 60 minutes. In person and online.
    • In-person sessions: 60-minute presentation including Q&A. Select sessions will be available on demand after the event.
    • Online sessions: Up to 30-minute presentations, available on demand after they premiere. Connect with others about session topics on Discord.
    • Adobe Live sessions: 30-60 minutes. View live-streamed content from the Adobe Live team. Meet the MAX speakers and get deep dives into new product announcements.

    What is the session catalog?

    The session catalog is a listing of all sessions available as part of MAX. Choose from 200+ in-person and online sessions to discover the latest tools and techniques. You can filter by session format (in-person or online), type, track, region, day, product, technical level, audience type, and category. Note, certain session types are available for in-person attendees only. Session scheduling will be available in mid-June.

    Do you have sponsorship opportunities?

    Yes, there are unique sponsorship options available for in-person opportunities. Complete the form on the Become a sponsor page and a sponsorship sales rep will reach out to you.

    Where is Adobe MAX 2025 located?

    Adobe will be hosting MAX 2025 at the Los Angeles Convention Center (LACC), located at 1901 Convention Center Drive, Los Angeles, California. Located in downtown Los Angeles, LACC is just miles from nearby airports, including LAX, Long Beach Airport, and Hollywood Burbank Airport.

General questions

  • What is Adobe MAX?

    The world’s leading creative conference will be held October 28–30, 2025. Whether you’re a designer, illustrator, photographer, social media content creator, video pro, or want to know more about 3D and generative AI tools, join us in Los Angeles or online. Learn new skills, be inspired, and connect with other creatives during three days of sessions and labs, keynotes, Sneaks, and more. Preconference courses provide in-depth training and will be held October 26–27, in person only. Bring your whole team to MAX and get a group discount. Make plans to join us!

    When and where is MAX 2025?

    The in-person event will be held in Los Angeles at the Los Angeles Convention Center. More information can be found on the Hotels and Travel page.

    • October 26–27, Preconference
    • October 28–30, Conference

    The online event will take place October 28–29.

    Is space limited?

    Passes for the in-person event in Los Angeles will be available for purchase until they are sold out. Space is limited, so we recommend registering as soon as possible to secure your spot for the in-person experience.

    Attendance for the online MAX experience is unlimited and free for everyone.

    What are the session tracks?

    • 3D
    • Branding
    • Creativity and Marketing in Business
    • Education
    • Graphic Design and Illustration
    • Photography
    • Social Media and Marketing
    • Video, Audio, and Motion

    View the track descriptions here.

    What is the session catalog?

    The session catalog(opens in a new window) is a listing of all sessions available as part of MAX. Choose from 200+ in-person and online sessions to discover the latest Creative Cloud tools and techniques. You can filter by format (in person or online), session type, track, product, technical level, audience, and more. Note: preconference courses, photowalks, labs, and certification exams are available for in-person attendees only. Due to limited space, in-person attendees can sign up for one photowalk and up to three labs.

    Where can I find the MAX speakers?

    Visit the speaker catalog(opens in a new window) to learn more about our 2025 in-person and online speakers. You will be able to filter by craft, track, product, and region.

    What does my experience level need to be for sessions?

    Sessions range from beginner to advanced. We recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services.

    To help select sessions that are appropriate for your skill level, MAX technical levels are defined as follows:

    • Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques and industry standards.
    • Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product.
    • Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow

  • General program information

    What are the Adobe MAX Creativity Awards?

    The Adobe MAX Creativity Awards celebrate exceptional creative work from individuals and teams around the world who are using Adobe tools in bold, inspiring, and innovative ways. Finalists and honorees are recognized at Adobe MAX.

    Who can enter?

    Anyone age 18 or older who lives in an eligible country and meets the project requirements can enter. See the eligibility section for details.

    What are the award categories this year?

    The 2025 categories are:

    • Design – Innovation in Design and Branding
    • Motion – Expressive Movement
    • Video – Cinematic Storytelling
    • Image Making – Bold Expression
    • Photography – Captured Perspectives
    What are the award levels and how do I know which one to choose?

    Submissions are accepted in three levels:

    • Professional work – Projects created for a client or commercial purpose
    • Personal work – Self-initiated or passion-driven projects
    • Young creators – Projects created by someone age 18–22 at the time of the work
    Is there a cost to enter?

    No, submission is free.

    What are the prizes for honorees?

    Honorees will receive:

    • Two MAX passes
    • Roundtrip airfare, for one traveler
    • One hotel room near the MAX venue, for up to four nights
    • A custom designed trophy
    • Recognition in the Adobe MAX keynote
    • Access to an exclusive reception in Los Angeles during the MAX conference
    • Project featured on the Adobe MAX website

    Deadlines and timeline

    When do submissions open and close?

    Submissions open on April 24, 2025 and close on June 26, 2025 at 11:59pm PT.

    When will winners be announced?

    Winners will be announced live at Adobe MAX 2025 in Los Angeles October 28–30.

    When will I be notified if I’ve been selected?

    Honorees will be contacted by early September. Please ensure your contact info is accurate during submission.

    Eligibility

    Can I enter if I’m under 18?

    No, all entrants must be 18 or older at the time of submission.

    Can I enter if I live outside of the eligible countries?

    Unfortunately, only residents of eligible countries may participate. If your country is not listed in the dropdown, you are not eligible this year.

    Can I enter if I’m an Adobe employee or contractor?

    No, current Adobe employees, contractors, and anyone submitting on behalf of Adobe or affiliated entities are not eligible.

    Can I submit team work or collaborative projects?

    Yes. One person should submit on behalf of the team, and all contributors should be credited in the submission.

    Can I submit for multiple awards?

    Yes, you may submit multiple entries, but only one project may be submitted per category. Choose the category that best reflects the core focus of the work.

    Can I submit work that was done for a client if they own the rights to it?

    If the client has granted you the rights and permissions to submit the project in this context, you may submit that work.

    Submission requirements

    What file types and formats can I submit?

    You can share your work via links to cloud-hosted files (e.g., Dropbox, Behance, Google Drive, Adobe Portfolio, Vimeo). Please ensure all links are public and accessible.

    For still images:

    • Please provide files that are 4K or 3840pixels on long edge.
    • Accepted image types include png, psd, jpeg, and TIFF.

    For video:

    • Please provide files that are a min of 1080p or 1920x1080.
    • Accepted file types include Apple ProRes or H264.

    Instructions for submitting files via links:

    • Upload files to a secure cloud storage service. Ensure that files are properly organized and named for easy identification.
    • Adjust the sharing settings to allow access. Ensure the sharing link is set to "Anyone with the link can view" to avoid any access issues.
    • Copy the sharing link and paste into the designated field on the submission form.
    • Before final submission, test the link yourself to ensure that it opens correctly and that all files are accessible without any additional permissions required.
    Do I need to include process work or documentation?

    It’s optional but encouraged. Judges appreciate insight into your creative process when available.

    What Adobe tools must be used?

    At least one Adobe Creative Cloud product or service must have been used in the creation of the project.

    Can I use non-Adobe tools in my project?

    Yes, but Adobe tools must have played a significant role in the creative process.

    Judging and selection

    Who will judge the awards?

    A panel of respected creative professionals, industry experts, and Adobe team members will evaluate submissions.

    What are the judging criteria?

    Each category has its own set of criteria, but all entries are judged on creativity, execution, originality, and alignment with the category focus.

    How are winners selected?

    Finalists are selected by reviewers and judges through a scoring process. Tie-breakers may include additional evaluation of emotional impact, execution, or originality.

    Will I receive feedback on my submission?

    Due to the volume of entries, we’re unable to provide individual feedback.

    Submission process

    How do I submit my work?

    Visit the official submission form, select your category and level, and complete the required questions. Provide links to your work and submit before the deadline.

    Can I edit my submission after it’s been submitted?

    You cannot edit a submission once it’s been finalized, so please double-check everything before submitting.

    Will I receive confirmation when my submission is complete?

    Yes, you will receive an email confirmation once your submission is successfully received. Also, a notification should appear on the page underneath the nomination button.

    What if I have technical issues with the submission form?

    If you encounter any problems, contact our support team at maxsupport@adobe-events.com.

    Recognition and promotion

    Will winners be announced publicly?

    Yes, winners will be recognized live at Adobe MAX, featured on the event website, and across Adobe’s social channels.

    Can I share that I’ve been selected before the announcement?

    If you’re selected, you’ll be asked to keep the news confidential until the official announcement at MAX. After the official announcement is made, you may share freely.

    Will my work be promoted by Adobe?

    Selected honorees may have their work featured in Adobe blogs, social channels, and promotional materials.

  • Which MAX experience is right for me?

    In-person MAX:

    • 200+ sessions, labs, and photowalks
    • Mainstage presentations (Keynotes and Sneaks)
    • Luminary sessions
    • Creativity Super Sessions
    • Networking opportunities
    • Welcome Reception
    • MAX Bash
    • Creative Park
    • Meet product experts
    • Meals and refreshments
    • Preconference courses (additional fee)

    MAX Online:

    • Attend 50+ online sessions for free
    • Mainstage presentations (Keynotes and Sneaks)
    • Luminary sessions
    • Creativity Super Sessions

    What if I registered for online MAX and would like to attend MAX in-person?

    You can upgrade your online registration to a paid in-person registration through the Attendee Dashboard(opens in a new window).

    Is the MAX schedule final?

    Our session schedule may change all the way up to the conference. We aim to make final changes a couple of weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last-minute time change or cancellation.

  • What are the session tracks?

    • 3D
    • Branding
    • Creativity and Marketing in Business
    • Education
    • Graphic Design and Illustration
    • Photography
    • Social Media and Marketing
    • Video, Audio, and Motion

    View the track descriptions here.

    What does my experience level need to be for sessions?

    Sessions range from beginner to advanced. We recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services.

    To help select sessions that are appropriate for your skill level, MAX technical levels are defined as follows:

    • Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques and industry standards.
    • Intermediate: Take your skills to the next level with content geared toward refining and expanding your mastery of basic skills of the featured product.
    • Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow.

    Will on-demand content be available?

    The majority of online sessions will be available on demand after they premiere. Select in-person sessions will be available on demand by mid-November. On-demand content will be available at no cost for all registered attendees to watch over the coming year. Note: labs and photowalks will not be available on demand.

    Where can I find MAX speakers?

    Visit the Speakers page to learn more about our 2025 in-person and online speakers. You will be able to filter by craft, track, product, and region.

    How do I apply to be a session speaker at MAX 2025?

    Currently, we are not accepting applications for MAX 2025. To apply for MAX 2026, please reach out to event support to be added to our interested speakers list. We'll contact you when the speaker application form opens early 2026.

  • How can I learn more about sponsors?

    Learn more about any of our sponsors by visiting the MAX Sponsors page and clicking on a sponsor’s logo. Our sponsors are offering amazing products and services for the creative industry. Plus, they have hot deals and giveaways available exclusively to the in-person MAX audience during the event.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

  • Does Adobe MAX have a code of conduct for the event?

    The Adobe MAX conference is dedicated to providing a fun, engaging, and safe event for everyone. All Adobe MAX participants, including attendees, speakers, sponsors, vendors, and Adobe staff (“participants”) must comply with the Adobe MAX Code of Conduct. Adobe reserves the right to deny the purchase of a ticket or deny admission to Adobe Summit at any time, to anyone seeking to attend. Further, by purchasing a ticket and/or attending Adobe MAX, you are agreeing to abide by this Code of Conduct. Anyone found to be violating this Code of Conduct may be denied admission to, or expelled from, the event at the discretion of organizers without warning or refund. Adobe has a zero-tolerance policy and will not tolerate any harassing or abusive behavior towards any participant or any disruptive behavior that interferes with the event. Examples of unacceptable behavior or content include, but are not limited to:

    • Displaying or sharing hateful or highly offensive content, including making statements that attack or dehumanize a person based on gender, gender identity, age, sexual orientation, disability, physical appearance, race, religion, or political affiliation
    • Engaging in disruptive behavior such as assembling for the purpose of or resulting in breaching the peace, interrupting events, or engaging in unlawful behavior
    • Using profanity with the intent of demeaning, intimidating, and/or abusing another individual or a group of individuals
    • Engaging in the destruction or vandalization of event property or materials
    • Deliberately intimidating, stalking, or harassing other participants
    • Possession of a weapon (even if legally permitted) or illegal substances at the event
    • Displaying pornographic, sexually explicit, or violent material
    • Making misleading, fraudulent, or deceptive statements
    • Refusing to comply with rules governing access to the venue including safety and security requirements, displaying an event badge at all times, etc.
    • Using event platforms to send unwanted messages, such as spam, or abusive material.

    Please report any abusive content or behavior to event support. If you are on site, event staff can help you contact event security or local law enforcement, provide escorts, or assist those experiencing harassment to feel safe during the conference. Please contact a member of the event staff, identified by their badge, or visit the registration area or an information desk.

    If in doubt, please keep it positive and professional and be mindful of the information you share with other participants.

    We expect all participants to help create a safe and supportive environment of inclusiveness, and we look forward to your attendance.

  • Is there a way to help victims from the Southern California wildfires?

    In response to the immediate need of those affected by the wildfires, and those in the creative community, the Adobe Foundation is donating $1 million across the California Community Foundation: Wildfire Recovery Fund and the Entertainment Community Fund. If you are also looking for ways to support, we will match your donations to these incredible organizations at 100%. You can find more information here(opens in a new window)

    If there are any giveaways at MAX, who is eligible to receive them?

    In-person giveaways are available to full conference in-person attendees only.

    How do I stay current on MAX developments?

    If you’re not already a member of the MAX mailing list, sign up with the link in the footer. Check out the MAX blog(opens in a new window) for all the latest updates.

    How can I connect with our community on social?

    Use the #AdobeMAX hashtag when posting. Follow the MAX and Adobe social channels at:

  • How do I contact event support?

    Please review all FAQs to ensure the best possible experience at Adobe MAX 2025.

    You may contact us through email or by phone:
    U.S. and Canada: 866.382.7146
    International: +1.650.360.8064

    Event support is available from 6am–3pm PT.

    Where should I send a media inquiry?

    Please email your media inquiries to our PR team.

In-person MAX

  • How do I register for MAX?

    • Registration requires an Adobe account. You can create a free Adobe account during the registration process if you don’t already have one. You do not need an active Adobe subscription. You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your MAX registration. If you don’t remember your password, click or tap Reset your password.
    • Past account information does not transfer over. You will need to go through the process to start a new registration.
    • Click or tap the Register link in the top right-hand corner to get started.

    Does the registration include air transportation and hotel accommodations?

    All costs for air transportation and hotel accommodation are the responsibility of the attendee.

    Are meals included with my full conference pass?

    Yes, light meals are provided for all attendees for breakfast and lunch during the main conference days (Tuesday, October 28–Thursday, October 30). Evening hors d'oeuvres options will be offered at the Welcome Reception on Tuesday and MAX Bash on Wednesday.

    What is the substitution policy?

    Substitution requests should be sent to event support. To ensure a smooth transfer, please make sure the original attendee and replacement are copied on the request.

    Please follow this procedure:

    • The replacement attendee will need to register for an account using the MAX registration process, but they should stop at the orders page.
    • Once an account has been set up for the replacement attendee, email your substitution requests to event support. Please include the full names and registered emails of both the original participant and the replacement participant.
    • Event support will transfer the registration and send a confirmation to the new participant.
    • Cancellation of travel is the exclusive responsibility of the participant.
    • Transfer or cancellation of the hotel, after October 10, must be made directly with the hotel.

    How do I access my account, change personal information, and add registration packages?

    Log in to your Attendee Dashboard(opens in a new window) to make these changes.

    How do I register as an industry analyst or member of the press?

    • For public relations, please send an email to maxpr@adobe.com
    • For industry analyst relations, please send an email to adobeAR@adobe.com
    • Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.

    What if I need a Visa application?

    To receive a Visa application, you must first complete your MAX registration. During registration you will be asked if you require Visa assistance. Select "yes" and provide the required information. A Visa letter will be sent to you within 48 hours of completing your registration. If you do not receive a Visa in time to travel to the United States for MAX, your registration fees will be fully refunded.

    I have completed my registration. When and where can I pick up my badge?

    You can pick up your badge at Registration, located in the Los Angeles Convention Center during event days. You will be required to show a government-issued photo ID, such as a driver’s license or passport. MAX passes will not be mailed.

    What if I lose my badge onsite?

    All lost badges are subject to a $150 replacement fee.

    What is the cancellation policy?

    Cancellation requests for registration fee refunds must be submitted in writing to event support and according to the following schedule.

    • Before September 13, 2025: 50% refund
    • After eptember 13, 2025: No refund (No-shows are ineligible for registration fee refunds.)

  • What is the cost for a full conference pass to attend MAX in person (October 28-30)?

    The registration fees are as follows while availability lasts:

    Single registration for a full conference pass

    • Early Bird price (through July 15, 2025): $1,595
    • Advance price (July 16 through September 15, 2025): $1,795
    • Regular price (September 16 through event): $1,995

    Group Packages (purchase multiple full conference passes in a single transaction)

    • Purchase of 3+ passes: special pricing of $1,495 per pass through September 15; $1,695 per pass September 16 through event
    • Government, Non-Profit, Education employees are applicable for a discounted price of $1,295 per pass.

    Are there additional discounts for full conference passes available?

    Educators, Government, Non-profit employees and students are applicable for special non-expiring pricing. We also offer a one-day pass (Thursday Explorer pass) for Thursday, Oct 30. Please note, these discounts do not include preconference bundles.

    • Educators, Government, and Non-profit employees are applicable to apply for a discounted full conference pass price of $1,295. Enter the following promo codes in the orders page during registration to redeem the special pricing.
      • Education promo code: 25MED
      • Government promo code: 25MGV
      • Non-profit promo code: 25MNP
    • Students are applicable to apply for a discounted full conference pass price of $399. Enter promo code 25MSTU in the orders page during registration to redeem the special pricing. To qualify for student pricing, the following criteria must be met:
      • Age requirement of 18 years or older
      • Enrolled at a higher education institution
      • Current class schedule showing at least 12 credits or units and a valid student ID as proof of your student enrollment required at Registration
      • Adobe may, at its sole discretion, charge the standard fee(s) for anyone unable to satisfy proof of valid student ID requirements to Adobe's satisfaction.
    • One-day passes are available for Thursday, Oct 30 only for the price of $499. This pass allows access to sessions, 1 photowalk, and Creative Park access including MAX Marketplace.

    Can I qualify for more than one discount?

    No, only one discount can be applied per registration. Discounts cannot be combined with any other offers or group package purchase. Discounts not valid on preconference bundles.

    I have a promo code. How can I register?

    Enter your promo code on the order page during registration. If you have already completed registration, please contact event support for further assistance.

    How do I manage my group package purchase?

    • Registration codes will be automatically generated after the purchase is completed.
    • Share and manage your code from your Group Pass Dashboard. You can send invitations to your team members, making it easy for them to register and book their own hotel.
    • Note: If you are the purchaser and are also attending, you can send yourself an invite from the Group Pass Dashboard or apply your group code on the orders page in Registration. You will not automatically be registered.

    Is there an additional charge for preconference passes?

    Preconferences take place before the main conference dates and will let you go in depth with a product or skill and are only available for the in-person event.

    • Preconference bundles take place October 26–27(includes a full conference pass):
    • Preconference courses take place on October 26–27 (must be purchased with a full conference pass):
      • Preconference labs 1-day price is $650
      • Government, Non-Profit, Education employees are applicable for a discounted 1-Day price of $550

    How can I pay for MAX 2025?

    • All registration fees for Adobe MAX 2025 are in U.S. dollars and payable to our registration vendor, RainFocus LLC.
    • Conference registration fees will be accepted with a valid credit card: American Express, MasterCard, or Visa only.
    • You may choose to pay with the same credit card for multiple registration fees or use individual credit cards for each transaction.
    • Exceptions will be made for Government, Education, or Non-profit attendees who are required to pay by check or wire transfer. Instructions for PO payments will be included in the registration confirmation email.

  • What is the difference between the various session types offered?

    • Keynotes: A look at the latest industry trends and newest tools for creatives
    • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs
    • Luminaries: In person and online. Hear from creative luminary speakers. 60 minutes
    • Creativity Super Sessions: In person and online. Demos and inspiring conversations with experts. 60 minutes.
    • In-person sessions: 60-minute presentation including Q&A
    • In-person labs: Hands-on training on MAX-provided PC or Mac equipment, preloaded with all the necessary software and files you need. 90 minutes
    • In-person photowalks: Starting with a hands-on overview of Lightroom mobile followed by a photowalk focused on taking better photos and videos with your mobile phone. Two hours.
    • In-person certification exams: take an onsite certification exam and become an Adobe Certified Professional free of charge. 50 minutes.
    • Creative Park conversations: short form sessions with some of your favorite speakers, partners, and creative changemakers discussing an array of topics from their favorite creative tools and workflows to interesting career insights.
    • 20-minute tips and tricks: bite-sized labs designed to fine tune your workflows with the latest features of some of your favorite Creative Cloud apps.
    • Online sessions: Up to 30-minute presentation
    • Online Adobe Live sessions 30-60 minutes. View live-streamed content from the Adobe Live team. Meet the MAX speakers and get deep dives into new product announcements.

    What is required in MAX sessions, labs, and photowalks and do I need to bring anything?

    Sessions:

    • We recommend you bring something to take notes with: pen and paper, tablet, laptop, etc.

    Labs:

    • All required equipment and files will be provided for you.
    • In limited cases, a speaker may reach out in advance of MAX to recommend that you bring a mobile phone or device to take photos, but those cases are limited and will be communicated in advance. Read the lab description thoroughly for any requirements.

    Photowalks:

    • To participate in photowalks, attendees should bring their mobile device with Adobe Photoshop Lightroom for mobile installed and an active Creative Cloud membership or trial.
    • A water bottle, jacket, small backpack, hat, and sunscreen are also recommended.

    What are the certification exams and what is required to take them?

    • Adobe has partnered with Certiport to bring an onsite testing lab to MAX. Become an Adobe Certified Professional, included in your MAX full conference pass.
    • You’ll be provided a PC or Mac laptop and all required testing materials.
    • To maximize the time you have to take your exam, please create an account on www.certiport.com (opens in a new window) and have your username and password ready at testing time.
    • View the Adobe Certified Professional(opens in a new window) site for more information on prerequisites and which exams are offered.

    What is the difference between one-day preconference courses and preconference bundles?

    One-day preconference courses:

    • Full-day courses, designed to give you time to go deep with a product or skill. All equipment and supplies are provided. In select cases, you may be asked to bring your own mobile device or laptop. Please check the course descriptions for details.
    • Must be purchased in addition to the full conference pass

    Preconference bundles:

    • Focused, extended courses of learning with all equipment provided.
    • They run from one-and-a-half to three days.
    • There are two preconference bundles: Creative Cloud@MAX and Russell Brown@MAX.
    • Purchase price includes a full conference pass.

    What is included in my preconference training?

    Full-day preconference courses:

    • Equipment and supplies included
      • In limited cases, your instructor may request you to bring a mobile device or laptop. Please check course descriptions for details.
    • Includes light breakfast and lunch and morning and afternoon breaks with coffee

    Russell Brown@MAX:

    • Equipment and supplies included
    • Includes light breakfast and lunch Saturday and Sunday
    • Full conference MAX pass included

    Creative Cloud@MAX:

    • Equipment and supplies are included
    • Includes afternoon break with coffee on Saturday and breakfast and lunch on Sunday
    • Full conference MAX pass included

    Are waitlists available for preconference sessions?

    • We do not have waitlists for preconference sessions.
    • If you are interested in signing up for a preconference that is full, you may contact event support to have your name added to the interest list.
    • If space should open in the class, you will be contacted and given the opportunity to purchase the preconference.

    Will I get copies of the presentations and materials for in-person sessions and labs?

    • We will post presentations and materials when MAX is over for all sessions for which we are permitted to share such documents.
    • Materials will be available for download via the session catalog when you are logged in.
    • Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
    • Note, in-person session and lab materials are available to in-person attendees only.

  • Do I need to schedule in-person sessions, labs, and photowalks in advance?

    Yes, to secure a seat in any session, you must add it to your personal MAX schedule. Sessions, labs, and photowalks will sell out, so schedule as soon as possible. Note: attendees can enroll in up to three labs and one photowalk.

    Will on-demand content be available?

    The majority of online sessions will be available on demand after they premiere. Select in-person sessions will be available on demand within two weeks of the event. On-demand content will be available at no cost for all registered attendees to watch over the coming year. Note: labs and photowalks will not be available on demand.

    How do I schedule sessions and build my MAX schedule?

    1. Log in to the attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section and click View all sessions to go to the session catalog where you can sort and filter to find content relevant to your interests.

    How do I find my individual session schedule?

    1. Log in to the attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section to view any sessions you have scheduled and favorited.

    I see a session in the catalog that does not appear schedulable. How can I schedule it?

    For preconference labs and bundles:

    • These courses are only available as an additional purchase through registration. Log back into your attendee dashboard(opens in a new window) and click "manage group passes and purchase" to add a preconference lab to your schedule, while space is available.

    For main conference sessions, labs, and photowalks:

    • Please note that attendees are limited to a maximum of three labs and one photowalk.
    • Three weeks prior to MAX, if lab space permits, the limitation on labs will be lifted at which point you can enroll in additional labs.

    How do I delete or swap a session on my schedule?

    Delete a session:

    • Remove a session in My schedule view:
      • Click on the session you’d like to remove from your schedule and click Scheduled and Yes, remove session.
      • Note: upon confirming this action, the session will be removed from your schedule.
    • Remove a session in Sessions view:
      • Search and find the session you’d like to remove in the session catalog.
      • Click Scheduled and Yes, remove session.
      • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

    Swap a session:

    • Swap a session in My schedule view:
      • Click on the time block behind the session that’s on your schedule.
      • Find the new session you’d like and click Add to schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule session.
    • Swap a session in Sessions view:
      • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you’ll be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
      • Make your selection and click Schedule session to update your schedule.

    Do the room assignments change?

    Yes. Room assignments will be displayed in the session catalog and on your schedule the week before the event. Please plan to access your schedule via the MAX mobile app before arriving at MAX to identify the rooms in which your sessions take place.

    Why do the sessions, labs, and photowalks overlap sometimes?

    We try to balance out the schedule so that everyone can still attend the same minimum number of sessions, labs, or photowalks per day. We also try to avoid sessions ending at the exact same time that labs begin (or vice versa) to help ensure attendees can get from one to the other before the session begins.

    If I have pre-enrolled for a session, will my seat still be reserved?

    • Your seat will be reserved until three minutes before the session start time.
    • Two minutes prior to the start time, attendees will be admitted on a first come, first served basis as seats are available, regardless of enrollment.
    • Please arrive early to secure your seat. Your enrollment in a session will be validated and scanned at the time of entry.

    What are the waitlist policies for in-person sessions?

    Joining a session waitlist does not guarantee you a seat in the session. Three weeks prior to MAX, attendees will be cleared from the waitlist and all waitlists will close. Waitlisted attendees will be notified at this time and advised to sign up for an open session.

    Online waitlist:

    • If a session is sold out, you may add yourself to the online waitlist.

    Onsite wait line:

    • If you are not pre-enrolled for a session you can stand in the onsite wait line outside of the session room.
    • We suggest you arrive 15-20 minutes prior to the session start time.
    • Two minutes prior to the start of the session, if seats are available, the door monitor will admit attendees into the session first come, first served as seats are available, regardless of enrollment.

    Are waitlists available for preconference sessions?

    • We do not have waitlists for preconference sessions.
    • If you are interested in signing up for a preconference that is full, you may contact event support to have your name added to the interest list.
    • If space should open in the class, you will be contacted and given the opportunity to purchase the preconference.

    Can I simultaneously register for a session and add myself to a waitlist for another session at the same or overlapping timeslot?

    No, the session catalog does not allow for double-booking. We recommend that if there are two sessions you are interested in attending at the same time, that you register for the one that has space to reserve your seat.

  • What is the Creative Park?

    The Creative Park is the heart of the MAX in-person experience. With opportunities to discover new creative solutions and services from sponsors, hear from Adobe experts and creative community leaders in the Creative Park theater, connect with Adobe product experts, and experience fun activations, there is plenty to explore. When it’s time to take a break, you can charge up in one of the lounges or experience the fun activations. Find more information on the Creative Park page.

    • Adobe Experience booth: Connect with Adobe teams and explore the latest Adobe Creative Cloud products and updates.
    • MAX Store: Shop MAX-exclusive and Adobe swag, designed and selected especially for creative-minded folks.
    • MAX Marketplace: Score some treasures hand-crafted by MAX speakers and the creative community.
    • Sponsors: Explore their latest creative solutions and services to help grow your brand and community.
    • Creative Park Theater: Shorter sessions and labs with speakers, community members and Adobe experts.
    • Networking: Whether it's your first time or you’re a MAX pro, connect with MAX attendees and like-minded creatives at the Welcome Reception or the hosted networking sessions.

    What is the MAX Bash?

    The MAX Bash is an exciting, high-energy event combining a blend of entertainment, curated culinary delights, and immersive activations. The evening is crafted to engage and inspire. Attendees will enjoy a dynamic atmosphere, connecting with others through networking, play, and creativity. The event culminates in a performance by a headline artist, making for an unforgettable celebration. The MAX Bash takes place on Wednesday, Oct 27, following Sneaks.

  • Are there discounted rates available?

    Special discounted rates for select hotels will be available when you book through MAX registration. Special rates, based on availability, expire at midnight October 10. View the Hotels and travel page for hotel rates and details.

    Is there an age requirement to book my hotel?

    All MAX hotels have a minimum age requirement of 18+ to check-in, with the exception of Hotel Figueroa - The Unbound Collection by Hyatt where you must be 21+. Please contact the hotels directly for further questions.

    Are there smoking rooms available to book for MAX?

    No, all hotels in the MAX block have 100% non-smoking rooms. If you need a smoking room, you will have to book outside of our block at another hotel.

    How do I make hotel reservations to receive the discounted rate?

    • Hotel reservations must be made during the MAX registration process before midnight on October 10. You must be registered for MAX 2025 to take advantage of the negotiated discounted hotel rates, which are on a first-come, first-served basis and will sell out.
    • Do not contact hotels directly; negotiated rates can be obtained only through the MAX registration process.
    • If you have already registered for MAX and would like to book your hotel, log in to your Attendee Dashboard

    What if my desired hotel does not show up in the registration flow?

    • The reservation process is a live booking system and will only show availability based on your date range. You may try adjusting your dates or checking back later.
    • The negotiated rates are only available through MAX registration and will sell out. Please book as early as possible to guarantee you can take advantage of our discounts.

    How do I make changes to my hotel reservation?

    Before October 10:

    • New hotel reservations or changes to existing reservations can be made on your Attendee Dashboard.

    After October 20:

    • All reservation changes will need to be made directly with the hotel. Your hotel confirmation number may be required in order to make adjustments.
    • The hotel will not have a record of your reservation until after this date.

    When do I get a confirmation number?

    Hotel confirmation numbers will be sent out and available on your Attendee Dashboard the week of October 20. Hotels will not have a record of your reservation until after October 20.

    How do I get a copy of my receipt from the hotel?

    • All hotel billing and invoice receipts will be provided by the hotel.
    • If you need extra copies or additional documentation of your hotel expenses, contact the hotel directly.

    Will my credit card be charged a deposit?

    There is no deposit required. If you fail to cancel at least 72 hours prior to your scheduled arrival date or you fail to check in at the hotel on the scheduled arrival date, you will be charged a penalty of one-night room/tax to the credit card on file.

    How can I pre-pay for my reservation?

    Reservations can be pre-paid through the hotel directly using a hotel provided credit card authorization form after October 20. The hotel will not have a record of your reservation until after this date.

    What is the pre-authorized amount for incidentals?

    • Upon check-in, the hotel will authorize approximately $150-200 per night to your debit/credit card on file for any incidental changes (movies, hotel dining outlets, etc.).
    • Note that this amount varies by hotel. Any unused authorized funds will be released back to you between 3–5 business days after your departure. Because of this hold, it is recommended that you use a credit card for these authorizations so that your personal funds on your debit card will not be affected during your stay.

    What is the hotel cancellation policy?

    Most hotels within the discounted block have a 72-hour cancellation policy prior to your arrival. If you fail to cancel at least 72 hours prior to your scheduled arrival date or you fail to check in at the hotel on the scheduled arrival date, your one-night deposit will be forfeited.

    Is there shuttle service available from hotels to LACC?

    Complimentary shuttle bus transportation is provided between all MAX hotels that are not within walking distance from the Los Angeles Convention Center. All MAX attendees are eligible to use them. You do not have to be staying at the designated hotel. View the Hotels and travel page for more details.

    What airports serve the Los Angeles area?

    Located in downtown Los Angeles, LACC is just miles from nearby airports, including LAX, Long Beach Airport, and Hollywood Burbank Airport.

    How do I get from the airport to my hotel?

    There are many different transportation options from all airports that can be arranged at your own expense. These include shuttle buses, taxis, ride-share, car rentals, and limousine services.

    Where can I find information about the Los Angeles area?

    Information regarding los Angeles attractions and weather can be found here: www.discoverlosangeles.com(opens in a new window)

    Is parking available at the Los Angeles Convention Center?

    The Los Angeles Convention Center (LACC) has 5600 parking spaces with easy public access. The parking fee is $27 to $42/day. In addition to the LACC parking, there are multiple lots available nearby, including at L.A. LIVE, adjacent to the LACC. More information on LACC parking can be found on their website(opens in a new window).

  • What safety and security measures will you have in place at MAX 2025?

    Safety and security are our top priority. We continuously monitor security and health conditions, developments, regulations, publicly available information, commercially available information, and we maintain a close partnership with local government and police officials, as well as federal authorities with whom we may discuss security and health issues as they pertain to Adobe conferences. As we approach the event date, the Adobe MAX safety and security policy is subject to change, and applicable policy updates will be posted here.

    Consistent with current U.S. Centers for Disease Control and Prevention (CDC) guidance, Adobe also recommends that all participants are up to date with their vaccinations. If you have cold or flu-like symptoms or test positive for COVID-19, please stay at home, get well, and join us virtually.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

    How can I get help with accessibility during the registration process?

    Adobe is committed to ensuring that MAX is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the MAX website, please reach out to event support and we’ll connect you with a representative who can assist you in your MAX experience.

    How can I request accessibility accommodations and/or services at Adobe MAX?

    You can request accessibility accommodations and services when registering for Adobe MAX by indicating that you have accessibility requirements. A representative will contact you to discuss your needs to make sure your experience on site is enjoyable.

    How much notice is needed to arrange for accessibility accommodations?

    Please submit your request by September 21, 2025. We will do our best to accommodate requests made after this date.

    How can I rent a wheelchair, scooter, mobility device, etc.?

    Rental of mobility devices can be pre-arranged through any travel mobility equipment vendor. Attendees are responsible for securing their mobility devices, payment, and logistics. To learn more about their offerings, visit any of the websites for more information.

    Where can I charge my mobility device?

    There are power outlets throughout the conference locations. Feel free to charge wherever and when needed.

    How do I request an auxiliary aid or sign language interpreter?

    You can request an auxiliary aid or sign language interpreter when registering for Adobe MAX by indicating that you have accessibility requirements.

    Will there be real time captioning available in sessions?

    All keynotes, Sneaks, and sessions will have open captioning on a screen in a reserved seating area at the front row of each session room. Open captioning will be in English.

    Are service animals allowed?

    Yes. No restrictions or any fees are charged for a guest that has a service animal on property. Registered service animals are allowed in the meeting space. Please note that only dogs and mini horses are considered service animals based on the ADA requirements.

    When a guest with a service animal checks in, only two questions might be asked, if the disability is not apparent:

    • Is the service animal required because of a disability?
    • What work or task has the animal been certified to perform?

    Will gender-neutral restrooms be available?

    There are two gender-neutral restrooms located inside the LACC as follows:

    • South Building – located outside Hall G, Exhibit Hall Level
    • West Building – located near Room 510, Level 2

    Will lactation rooms be available for parents?

    To provide a welcoming environment for all Adobe MAX attendees, a dedicated lactation room will be available at the Los Angeles Convention Center. The lactation room is a private space where lactating mothers are welcome to pump.

    Where can I find a Sharps disposal container?

    Sharps containers are not available in the restrooms. Please turn your items into one of the First Aid stations for safe disposal.

  • Does Adobe MAX have an age limit?

    For the in-person event, the minimum age to attend is 18 years, and no one under this age (including infants) will be admitted.

    For the online event, there is no specific age limit, however, you must be 13 years or older to create an Adobe ID.

    What is the Tax ID number?

    The tax ID number for MAX is 77-0019522.

    How do I obtain a W-9 form?

    To request a W-9 form, send an email to event support.

    How should I dress?

    The event attire is casual. Carry a sweater or sweatshirt in case of cool temperatures in session rooms.

    What is Adobe’s commitment to ‘going green’ at MAX?

    We recognize that MAX is part of a much larger community, and we’re committed to making this an eco-friendly event in whatever ways we can. The Los Angeles Convention Center became the first U.S. convention center of its size to be Leadership in Energy and Environmental Design (LEED) re-certified Gold for Existing Buildings from the United States Green Building Council. Efforts are also made for energy and water conservation, recycling and waste diversion, and sustainable product purchasing. More information on their green initiatives can be found on their website, click here(opens in a new window) and go to the Community Relations section.

MAX Online

  • What is the registration fee for attending MAX online?

    Registration is free for online attendees.

    How do I register for MAX?

    • Registration requires an Adobe account. You can create a free Adobe account during the registration process if you don’t already have one. You do not need an active Adobe subscription. You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your MAX registration. If you don’t remember your password, click or tap Reset your password.
    • Past account information does not transfer over. You will need to go through the process to start a new registration.
    • Click or tap the Register link in the top right-hand corner to get started.

    Can I complete a group registration for MAX Online?

    Our MAX Online registration requires that everyone individually register using their Adobe ID. If they don’t have an Adobe ID, they can set up a free account at the time of registration.

  • What is the difference between various session types offered?

    • Keynotes: A look at the latest industry trends and newest tools for creatives
    • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs
    • Luminaries: In person and online. Hear from creative luminary speakers. 60 minutes
    • Creativity Super Sessions: In person and online. Demos and inspiring conversations with experts. 60 minutes.
    • Online sessions: Up to 30-minute presentation
    • Online Adobe Live sessions (First Takes and Meet the Speaker): 30-60 minutes. View live-streamed content from the Adobe Live team. Meet the MAX speakers and get deep dives into new product announcements.

    Will on-demand content be available?

    • Most sessions will be available on demand after they premiere. On-demand content will be available at no cost for all registered attendees to watch over the coming year.

  • How do I access my account and schedule?

    • Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered for MAX. From your dashboard, you’ll have the opportunity to update your registration profile and access your MAX schedule.

    Do I need to schedule online sessions in advance?

    While you’re not required to schedule online sessions, by registering in advance you can plan which session premieres you’d like to watch. Online sessions do not have a capacity.

    Will sessions have live chat?

    Unfortunately, MAX online sessions will not have live chat.

    How do I find my individual online session schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section to view any sessions you have scheduled and favorited.

    How do I schedule online sessions and build my MAX schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section and click View all sessions to go to the session catalog where you can sort and filter to find content relevant to your interests.

    How do I access my sessions during the event? Will I need to download a program beforehand?

    You will not receive any direct links to access sessions. All content will be available on the Adobe MAX website. Please log in to your attendee dashboard(opens in a new window) to access your scheduled sessions. Our online MAX sessions will be hosted on the adobe.com platform, so no download is necessary.

    Will I get copies of the presentations and materials?

    PDFs of session presentations will be available for download from the individual session pages during the event.

    • Attendees must be registered and logged in to download or access session presentations and files.
    • Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
    • Note: in-person session and lab materials are not available to MAX Online attendees.

    How do I delete or swap a session on my schedule?

    Delete a session:

    • Remove a session in My schedule view:
      • Click on the session you’d like to remove from your schedule and click Scheduled and Yes, remove session.
      • Note: upon confirming this action, the session will be removed from your schedule.
    • Remove a session in Sessions view:
      • Search and find the session you’d like to remove in the session catalog.
      • Click Scheduled and Yes, remove session.
      • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

    Swap a session:

    • Swap a session in My schedule view:
      • Click on the time block behind the session that’s on your schedule.
      • Find the new session you’d like and click Add to schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule session.
    • Swap a session in Sessions view:
      • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you’ll be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
      • Make your selection and click Schedule session to update your schedule.
Adobe MAX is the cream of the creative conference crop. No stone left unturned, Adobe ensured that attendees had everything necessary to learn, enjoy, and maximize the event experience.”
— MAX 2024 attendee