Frequently Asked Questions.

Adobe will be hosting MAX 2024 at the Miami Beach Convention Center, located at 1901 Convention Center Drive, Miami Beach, Florida. The Miami Beach Convention Center is 12 miles from Miami International Airport and six miles from downtown Miami and Port Miami. More information on MBCC can be found on the Hotels and Travel page.

• October 12–13, Preconference
• October 14–16, Conference

The online event will take place from October 14–15.

There is an Adobe MAX 2024 mobile app for in person MAX attendees. The MAX mobile app helps you get the most out of your MAX experience — network with fellow attendees, manage your schedule, and access the MAX agenda, announcements, and conference maps. Download the Android or iOS conference app.

Win great prizes at MAX. Visit sponsor booths in Creative Park and scan the QR code at each one. To scan a QR code, open the MAX Game in the mobile app and tap the + button at the bottom of your screen.

Attendees with at least 600 points will be entered in a drawing for a chance to win a prize. Review the leaderboard in the app to see how your points compare with other MAX attendees.

Each QR code is worth the following:

• 25 points |  Diamond Sponsors
• 20 points |  Platinum Sponsors
• 15 points |  Gold Sponsors
• 10 points |  Silver Sponsors
• 5 points |  Bronze Sponsors
• 5 points |  Adobe Venture Partners

• (1 of 5) 12-month Adobe Creative Cloud Subscription
• (1) ASUS ProArt P13 Laptop
• (1) Acer Chromebook Plus Spin 514
• (1) Logitech MX Brio, MX Keys S Combo, and more
• (1) HP Series 7 Pro Conferencing Monitor with a full set of HP accessories
• (1) Microsoft 13” Surface Pro Copilot+ PC
• (1 of 3) FUJIFILM X Series Camera
• (1) MSI Claw A1M-052US
• (1) Dell Technologies Peripheral Bundle
• (1) 12-month Maxon One License
• (1) Pantone Comprehensive Color Library for Graphic, Print & Digital Design
• (1) Sony Alpha 7 IV kit
• (1 of 2) BenQ PD2706U｜4K 27-inch Designer Monitors
• (1) $500 B&H Gift Card
• (1) SNS Workflow and System Design Consultation Service
• (1) Sandisk Desk Drive, Portable SSD, and iPhone Drive

Winners will be notified by Adobe via email within one week after the event and prizes will be shipped directly to them.

By participating in this game, you agree that your contact information will be shared with participating sponsors and other event partners. No purchase necessary. Must be 18 years or older. All federal, state, and local taxes on prize are the sole responsibility of the winner. Prize is not transferable, and no cash alternative or prize substitution is available. Adobe reserves the right to substitute cash or a similar prize of equal or greater value should the prize listed be unavailable for any reason. This sweepstakes is governed by U.S. law and is subject to all applicable federal, state, and local laws and regulations. Employees, Contractors, or Partners of Adobe are not eligible to win. Contact sponsor support for a list of winners.

We’re excited to provide a variety of breakfast and lunch options in a convenient grab-and-go box at various locations throughout MBCC. Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered. Menu items will be labeled and onsite signage at the entrance of the meal area will be present. For any dietary concerns onsite during meal periods, please visit the pre-ordered special meals station on North Plaza and South Plaza. Check out our meal options with this menu(opens in a new window).

For additional options, please visit one of the many dining locations around Miami Beach. A full list is available on their website(opens in a new window).

Please note that location, times, and menus may be subject to change.

Our session schedule may change all the way up to the conference. We aim to make final changes a couple weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last-minute time change or cancellation.

• 3D
• Creativity and Design in Business
• Graphic Design and Illustration
• Photography
• Social Media and Marketing
• Video, Audio, and Motion

View the track descriptions here.

Visit the Speakers page to learn more about our 2024 in-person and online speakers. You will be able to filter by craft, track, product, and region.

Sessions range from beginner to advanced. We recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services.

To help select sessions that are appropriate for your skill level, MAX technical levels are defined as follows:

• Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques, and industry standards.
• Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product.
• Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow.

We are currently not accepting applications for MAX 2024. To apply for MAX 2025, please reach out to event support to be added to our interested speakers list. We'll contact you when the speaker application form opens early 2025.

Yes, light meals are provided for all attendees for breakfast and lunch during the main conference days (Monday, October 14–Wednesday, October 16). Evening hors d'oeuvres options will be offered at the Welcome Reception on Tuesday and MAX Bash on Wednesday.

Substitution requests should be sent to event support. To ensure a smooth transfer, please make sure the original attendee and replacement are copied on the request.

Please follow this procedure:

• The replacement attendee will need to register for an account using the MAX registration process, but they should stop at the orders page.
• Once an account has been set up for the replacement attendee, email your substitution requests to event support. Please include full names and registered emails of both the original participant and the replacement participant.
• Event support will transfer the registration and send a confirmation to the new participant.
• Cancellation of travel is the exclusive responsibility of the participant.
• Transfer or cancellation of the hotel, after September 17, must be made directly with the hotel.

Cancellation requests for registration fee refunds must be submitted in writing to event support and according to the following schedule.

• Before September 13, 2024: 50% refund
• After September 13, 2024: No refund (No-shows are ineligible for registration fee refunds.)

You can pick up your badge at Registration, located in the Miami Beach Convention Center West Lobby and Loews Level 2 Rotunda during event days. You will be required to show a government-issued photo ID, such as a driver’s license or passport. MAX passes will not be mailed.

All lost badges are subject to a $150 replacement fee.

Consistent with U.S. Centers for Disease Control guidance, it is recommended you remain current with your vaccinations Face masks are not required per local government/health authority. For those who choose to wear a face mask, we encourage you to do so. You can request a mask from Registration or First Aid. COVID-19 tests can be requested from First Aid. If you are not feeling well for any reason or have tested positive for COVID-19, we ask that you not attend the event and join the event virtually.

Log in to your Attendee Dashboard to access your account.

MBCC West Lobby

• Saturday 7am–5pm
• Sunday 7am–8:30pm
• Monday 6:30am–8pm
• Tuesday 7am–7pm
• Wednesday 7am–3:30pm

Loews Level 2 Rotunda

• Sunday 7:00am–8:30pm
• Monday 6:30am–noon

• Previous event registration information does not transfer over to the MAX 2024 registration site.
• You will need to go through the process to start a new registration. MAX registration requires an Adobe Account.
• When registering, use the email associated with your Adobe ID, your Enterprise ID, or your Federated ID. If you don’t have an account, you can set up one during registration.

Yes, to secure a seat in any session, you must add it to your personal MAX schedule. Sessions and labs will sell out, so schedule as soon as possible. Note: attendees can enroll in up to three labs and one photowalk.

For preconference labs and bundles:

• These courses are only available as an additional purchase through registration. Log back into your attendee dashboard and click "manage group passes and purchase" to add a preconference lab to your schedule, while space is available.

Delete a session:

• Remove a session in My schedule view:
  • Click on the session you’d like to remove from your schedule and click Scheduled and Yes, remove session.
  • Note: upon confirming this action, the session will be removed from your schedule.
• Remove a session in Sessions view:
  • Search and find the session you’d like to remove in the session catalog.
  • Click Scheduled and Yes, remove session.
  • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

Swap a session:

• Swap a session in My schedule view:
  • Click on the time block behind the session that’s on your schedule.
  • Find the new session you’d like and click Add to schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule session.
• Swap a session in Sessions view:
  • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you’ll be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
  • Make your selection and click Schedule session to update your schedule.

We try to balance out the schedule so that everyone can still attend the same minimum number of sessions/labs per day. We also try to avoid sessions ending at the exact same time that labs begin (or vice versa) to help ensure attendees can get from one to the other before the session begins.

During the event the room assignments are not expected to change; however, it is recommended that you use the mobile app or your personal MAX schedule for the latest room information for your sessions.

Sessions:

• We recommend you bring something to take notes with: pen and paper, tablet, computer, etc.

Labs:

• All required equipment and files will be provided for you.
• In limited cases, a speaker may reach out in advance of MAX to recommend that you bring a mobile phone or device to take photos, but those cases are limited and will be communicated in advance.

Photowalks:

• Comfortable shoes, a light sweater or jacket, a hat, a water bottle, and sunscreen
• You will not be returning to the photowalk room, so a backpack that will fit your belongings while on the photowalk is recommended.
• To get the most out of the photowalk, please bring your mobile device with Lightroom for mobile installed.

• Your seat will be reserved until three minutes before the session start time.
• If you fail to arrive three minutes prior, your seat will be forfeited.
• Please arrive early to secure your seat. Your enrollment in a session will be validated and scanned at the time of entry.

Waitlists have been closed. It is recommended that you sign up for an available session.

Onsite wait line:

• If you are not pre-enrolled for a session, you can stand in the onsite wait line outside of the session room.
• We suggest you arrive 15-20 minutes prior to the session start time.
• Two minutes prior to the start of the session, if seats are available, the door monitor will allow wait line attendees into the room as space allows.

We recommend using the mobile app while onsite to manage your MAX schedule, which can be accessed from the home screen. You can also find your MAX schedule by selecting "My Schedule" from the Attendee Dashboard.

There are 2 ways to access your MAX schedule:

• Click the Register/Sign in link in the top right-hand corner. Once signed in, click the circle avatar in the top right-hand corner. From there, select My schedule.
• After signing in, click the Agenda tab in the main navigation. Then click My schedule.

The majority of online sessions will be available on demand after they premiere. Select in-person sessions will be available on demand in late October. On-demand content will be available at no cost for all registered attendees to watch over the coming year. Note: labs and photowalks will not be available on demand.

The Creative Park is your ideas playground. Come build and create, talk to product experts, and explore all the great ideas from our sponsors. Use the gathering places to meet, explore, chill, and encourage connections — to find your people and your creative inspiration.

• Upon check-in, the hotel will authorize approximately $150-200 per night to your debit/credit card on file for any incidental changes (movies, hotel dining outlets, etc.).
• Note that this amount varies by hotel. Any unused authorized funds will be released back to you between 3–5 business days after your departure. Because of this hold, it is recommended that you use a credit card for these authorizations so that your personal funds on your debit card will not be affected during your stay.

Most hotels within the discounted block have a 72-hour cancellation policy prior to your arrival. If you fail to cancel at least 72 hours prior to your scheduled arrival date or you fail to check in at the hotel on the scheduled arrival date, your one-night deposit will be forfeited.

Hotel confirmation numbers will be included in the final details communication the week of September 30. Hotels will not have a record of your reservation until after September 30.

Complimentary shuttle bus service is available to MAX attendees and will be provided between the Miami Beach Convention Center (MBCC) and some hotels within the official MAX hotel block. Buses will not be available for hotels within walking distance of MBCC. Please refer to the hotel stop locations below for more route information.

IMPORTANT—SHUTTLE PICK UP TO OFFICIAL MAX HOTELS WILL ALWAYS DEPART FROM 18TH Street off MBCC Convention Center Drive.

Schedule and Frequency:

Sunday

• 6:30am–12pm - every 30 minutes
• 12pm–9pm* - every 20 minutes

*Last departure from the hotels going to MBCC is 8:00pm and last departure from MBCC to the official hotels is 9pm.

Monday

• 6am–10am - every 10 minutes
• 10am–5pm - every 30 minutes
• 5pm–8:30pm* - every 10 minutes

*Last departure from the hotels going to MBCC is 7:30pm and last departure from MBCC to the official hotels is 8:30pm.

Tuesday

• 6:30am–10:30am - every 10 minutes
• 10:30am–5pm - every 30 minutes
• 5pm–11:30pm* - every 10 minutes

*Last departure from the hotels going to MBCC is 10:00pm and last departure from MBCC to the official hotels is 11:30pm.

Wednesday

• 6:30am–10:30am - every 10 minutes
• 10:30am–2:30pm - every 30 minutes
• 2:30pm–4pm* - every 10 minutes

*Last departure from the hotels going to MBCC is 3:00pm and last departure from MBCC to the official hotels is 4pm.

Please check the signage in your hotel lobby for the most current information. Schedule may vary due to traffic and weather conditions.

Hotel shuttle stop locations:

Route A – Pink

• Fontainebleau Miami Beach
• Eden Roc + Nobu Hotel

Route B – Green

• AC Hotel by Marriott Miami Beach
• Best Western + Atlantic Beach Resort
• Cadillac Hotel & Beach Club
• Hampton Inn Miami Beach
• Radisson Hotel Miami Beach
• Holiday Inn Miami Beach

Route C – Blue

• the goodtime hotel
• The Gabriel, Miami Beach
• Kimpton’s Angler Hotel
• Moxy Miami, South Beach

Route D – Orange

• Miami Marriott Biscayne Bay

Walking Hotels

• Esmé Miami Beach
• Gale South Beach
• Hotel Greystone
• Kimpton Hotel Palomar South Beach
• Kimpton Surfcomber Hotel
• Lennox Miami Beach
• Loews Miami Beach Hotel
• National Hotel
• Nautilus Sonesta Miami Beach
• Royal Palm South Beach Miami
• The Gates Hotel South Beach
• The Plymouth Hotel
• The Ritz-Carlton South Beach
• Uma House by Yurbban South Beach

Miami International Airport is 12 miles from the Miami Beach Convention Center. Fort Lauderdale-Hollywood International Airport is 30 miles from the Miami Beach Convention Center.

There are many different transportation options from all airports that can be arranged at your own expense. These include shuttle buses, taxis, ride-share, car rentals, and limousine services.

Information regarding Miami attractions and weather can be found at the Miami Convention and Visitors Bureau: https://www.miamiandbeaches.com/(opens in a new window)

The Miami Beach Convention Center (MBCC) has 799 parking spaces with easy public access. The parking fee is $25 to $40/day. In addition to the MBCC parking, there are multiple lots available nearby. More information on parking in Miami Beach can be found on their website(opens in a new window)

When there's a hurricane warning, or other unforeseen weather events, check for travel alerts that could affect your airline, hotel, transportation, and much more. We encourage you to go to VISITFLORIDA.com(opens in a new window) or text MBALERT to 888777 to receive the latest weather and travel updates.

We advise that you get trip insurance when reserving your travel plans.

Safety and security are our priorities. We continuously monitor security and health conditions, developments, regulations, and we have a close partnership with local government and police officials, as well as federal authorities. As we approach the event date, the Adobe MAX safety and security policy is subject to change, and policy updates will be posted on the Safety and Security page and emailed to registered attendees.

Visit our sponsors in the Creative Park to learn about the amazing products and services for the creative industry. Plus, they have hot deals and great giveaways available exclusively to the MAX audience during the event.

There will be unique sponsorship options available for 2025. Email us to learn more.

Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

Adobe is committed to ensuring that MAX is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the MAX website, please reach out to event support and we’ll connect you with a representative who can assist you in your MAX experience.

You can request accessibility accommodations and services when registering for Adobe MAX by indicating that you have accessibility requirements. A representative will contact you to discuss your needs to make sure your experience on site is enjoyable.

Please submit your request by September 8, 2024. We will do our best to accommodate requests made after this date.

Rental of mobility devices can be pre-arranged through any travel mobility equipment vendor. Attendees are responsible for securing their mobility devices, payment, and logistics. To learn more about their offerings, visit any of the websites for more information.

• Cloud of Goods – Will deliver to hotel or convention center
  407.545.3103
  https://www.cloudofgoods.com/miami-fl(opens in a new window)
• Special Needs Group – Will deliver to hotel or convention center
  800.513.4515
  https://www.specialneedsatsea.com/about-us/our-cities/miami-florida/(opens in a new window)
• Scootaround – Will deliver to hotel only
  888.441.7575
  http://www.scootaround.com/(opens in a new window)

There are power outlets throughout the conference locations. Feel free to charge wherever and when needed.

You can request an auxiliary aid or sign language interpreter when registering for Adobe MAX by indicating that you have accessibility requirements.

All keynotes, Sneaks, and sessions will have open captioning on a screen in a reserved seating area at the front row of each session room. Open captioning will be in English.

Yes. No restrictions or any fees are charged for a guest that has a service animal on property. Registered service animals are allowed in the meeting space. Please note that only dogs and mini horses are considered service animals based on the ADA requirements.

When a guest with a service animal checks in, only two questions might be asked, if the disability is not apparent:

• Is the service animal required because of a disability?
• What work or task has the animal been certified to perform?

There are 16 gender-neutral restrooms throughout the Miami Beach Convention Center, typically adjacent to the Men/Women’s restrooms in the public areas.

To provide a welcoming environment for all Adobe MAX attendees, a dedicated lactation room will be available at the Miami Beach Convention Center. The lactation room is a private space where lactating mothers are welcome to pump.

Sharps containers are not available in the restrooms. Please turn your items into one of the First Aid stations for safe disposal.

The Adobe MAX conference is dedicated to providing a fun, engaging, and safe event for everyone. All Adobe MAX participants, including attendees, speakers, sponsors, vendors, and Adobe staff (“participants”) must comply with the Adobe MAX code of conduct.

By attending Adobe MAX, you are agreeing to abide by this code of conduct. Anyone found to be violating this code of conduct may be expelled at the discretion of organizers.

Adobe has a zero-tolerance policy and will not tolerate any harassing or abusive behavior towards any participant or event staff. Examples of unacceptable behavior or content include, but are not limited to:

• Deliberate intimidation, stalking, or harassment
• Pornographic, sexually explicit, or violent material
• Disruptive behavior
• Hateful or highly offensive content, including statements that attack or dehumanize a person based on gender, gender identity, age, sexual orientation, disability, physical appearance, race, religion, or political affiliation
• Profanity
• Spam
• Misleading, fraudulent, or deceptive statements
• If on site, refusal to comply with rules governing access to the venue, including without limitation relating to Covid-19 protocols.

Please report any abusive content or behavior to event support. If you are on site, event staff can help you contact event security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. Please contact a member of event staff by finding a staff member via their badge, visiting the registration area, or visiting the information desk in the lobby.

If in doubt, please keep it positive and professional and be mindful of the information that you choose to share with other participants.

We expect all participants to help create a safe and supportive environment of inclusiveness, and we look forward to your attendance.

In-person giveaways are available to full conference in-person attendees only. You can find a list of sponsor giveaways here.

If you’re not already a member of the MAX mailing list, sign up for all the latest updates. Check out the MAX blog(opens in a new window) for all the latest updates.

Join the Adobe MAX 2024 Discord server to connect with your fellow attendees. Introduce yourself, make plans to meet up, and get help for general MAX questions. There are also seven track channels where you can share knowledge and ask questions in your areas of interest. To join the server, opt-in here(opens in a new window). Once you do that, we’ll send you an email invite to join the space within 48 hours.

Use the #AdobeMAX hashtag when posting. Follow the MAX and Adobe social channels at:

• Adobe MAX Facebook(opens in a new window)
• Adobe MAX X(opens in a new window)
• Adobe Creative Cloud Instagram(opens in a new window)
• Creative Cloud YouTube channel(opens in a new window)
• Adobe TikTok
• Adobe Discord

For the in-person event, the minimum age to attend is 18 years, and no one under this age (including infants) will be admitted.

The tax ID number for MAX is 77-0019522.

To request a W-9 form, send an email to event support.

The event attire is casual. Carry a sweater or sweatshirt in case of cool temperatures in session rooms.

We recognize that MAX is part of a much larger community, and we’re committed to making this an eco-friendly event in whatever ways we can. The reimagined Miami Beach Convention Center is committed to supporting sustainability and climate change actions as part of its corporate social responsibility program, as well as resiliency initiatives in the City of Miami Beach and Miami-Dade County by incorporating environmentally friendly building features and sustainable business practices for all meetings, tradeshows, events, conferences, and conventions held at the Miami Beach Convention Center. More information on their green initiatives can be found on their website(opens in a new window).

Launching at Adobe MAX Miami Beach, the open-submission Adobe MAX Creativity Awards program celebrates individuals and teams who are pushing the boundaries of creativity, setting new standards in their fields, and inspiring the future of creativity.

Creative were invited to submit work created with Adobe products for consideration by a panel of Adobe judges in these six categories: Digital Design, Experimental, Use of Color, Animation, Mixed Media, and Storytelling.

Honorees will receive a MAX pass for themself and a guest, airfare for one, and a hotel room. Their project will be showcased in the MAX Keynote, and you’ll be invited to a winners’ reception in Miami Beach during the conference.

Projects must have been submitted by 11:59 PT on September 19, 2024 and winners were notified on or about Oct 7, 2024 by email.

Complete judging criteria, rules, and submission forms per category can be found here.

You may contact us through email or by phone:
U.S. and Canada: 866.382.7146
International: +1.650.360 8064

Event support is available from 6am PT to 6pm PT.

Please email your media inquiries to our PR team.

Yes, in-person attendees are welcome to watch any online sessions, either during MAX or on demand after MAX is over.

Online sessions can be accessed here.

The majority of sessions will be available on demand after they premiere. On-demand content will be available at no cost for all registered attendees to watch over the coming year.