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Discover how to craft stunning brand elements that deliver compelling visual stories using 3D tools. Join Anna Natter, 3D artist at Adobe, and dive into the world of 3D material creation. You’ll use Substance 3D Sampler and Illustrator to transform a photo into a unique texture to create memorable design assets that can supercharge your brand’s identity. This lab is perfect for graphic designers who want to master the essential techniques of material creation and application.

You’ll learn how to:

• Use Sampler to create and modify a material from an image
• Apply materials to a 3D model in Stager
• Explore methods to work with textures that align with a brand identity

Join us for an exciting journey into the heart of cinematic imagination with Cantina Creative, the heroes behind some of today’s most iconic motion design visuals. Co-founder Stephen Lawes and motion design artist Julianne Dome will reveal their secrets to crafting 3D motion design for blockbuster hits like the Marvel franchise and The Hunger Games series. Cantina Creative can show you how to transform any brand assets into detailed 3D works of art.

You’ll learn how to:

• Seamlessly blend artistry and technology to build tactile-looking motion designs using After Effects and Substance 3D
• Craft every detail of 3D assets to achieve stunning looks — and embrace imperfections — along the way
• Assemble 3D scenes using techniques based on real-world production that transforms a project from ordinary to extraordinary

Discover how to use the Substance 3D Collection to create physically based materials, work with environment lighting, and uniquely texture models to produce striking 3D visuals in After Effects. Join Adobe experts Wes McDermott and Robert Hranitzky to learn practical and professional 3D techniques for creating photorealistic and stylized 3D for motion design.

In this session, you’ll:

• Learn how to quickly generate parametric materials using Substance 3D Sampler
• Explore Substance 3D Painter for detailed texturing work and import textured models directly into After Effects composites
• Dive into native 3D capabilities in After Effects, learning how to work with animated 3D models, custom environment lighting, 3D channels effects, and more
• Gain an understanding of best practices and tips to maximize the quality of your 3D content in After Effects

At one of the world's most well-known toy companies, where unlocking the power of play is essential, the need for unique, compelling content at scale is greater than ever. Whether your teams are crafting content from scratch, generating material with AI, or sourcing stock assets, they need innovative content solutions to meet the demand and stand out from the noise. Join Jamie Dunn, VP Packaging at Mattel and Lindsay Morris, Sr. Strategic Development Manager at Adobe to learn how Mattel is streamlining their workflows and expanding their content ecosystems to deliver the best creative outputs at scale.

In this session, you’ll hear:

• How to leverage brand equity and unlock your creative team's full potential
• Tips for embracing and integrating new brand-safe generative AI tools into your creative toolkit
• Best practices for sparking creativity to get better content faster

Join Scott Martin, head of production at Princess Cruises, as he shares his experience building video production workflows to facilitate creativity and efficiency — including centralizing all their creative media across multiple teams in the newly re-built Frame.io. From on-ship camera crews to mainland editors across the states, discover how the team created a truly collaborative remote creative workflow. 

You’ll learn about:

• How the team at Princess Cruises seamlessly manages all kinds of creative projects
• The collaborative workflows that keep the Princess Cruises creative team on track and productive
• What’s coming in Frame.io V4 including optimized performance, flexible workspaces and more

If your team has been experimenting with generative AI, it can be exciting to see the possibilities that this technology offers, but it’s also hard to know how to incorporate it into your strategy. In this hot-seat-style discussion, creative minds from some of the world’s leading brands will share how they have charged into the generative AI landscape — and what they’ve learned along the way.

You’ll discover:

• Best practices for upskilling and empowering your workforce with generative AI
• Common challenges in implementing generative AI — and how to overcome them
• How creatives in your organization can drive adoption and adaptation to take advantage of everything generative AI has to offer

Worried about the impact of AI on creative careers? Want to learn how hiring managers evaluate creative problem-solving and visual design skills in today’s new AI landscape? Join Brian Johnsrud, global head of Education Learning and Advocacy at Adobe, as he discusses the findings of a commissioned global research study to look at the role of digital credentials in helping students and career up-skillers effectively demonstrate creative, digital, and AI skills to stand out in a competitive job market.

You’ll learn:

• How hiring managers think about skill-based recruiting in an AI world
• What skills are most in-demand, but often most difficult for hiring managers to identify through job application materials
• What digital credentials are and how they help job seekers showcase skills and competencies
• What credential and certification programs Adobe offers for continued learning and upskilling

Learn how to lead students into the world of visual storytelling with Lucas O’Keefe, educator and Adobe Express ambassador, as he explores the power of creative technology to revolutionize reading visualization. This session will inspire and equip educators, or anyone passionate about visual communication, with fun techniques to engage and captivate their audience. Lucas will provide practical demonstrations and share invaluable tips for harnessing the full potential of Adobe and generative AI technology. Whether you’re looking to create visually stunning educational materials, informative data visualizations, or captivating digital stories, youll leave with the skills and inspiration needed to demonstrate comprehension with your imagination. 

You’ll learn how to:

• Use Adobe Express to aid reading comprehension
• Develop generative AI prompts to demonstrate learning
• Build confidence in creating new learning opportunities

Delve into the creative journey of Emily Otoshi, a UCLA undergraduate student, who has integrated technology, art, culture, and community engagement into her college experience. Through the lens of Adobe Express and its generative AI features powered by Adobe Firefly, she has turned her passion for storytelling, art, and cultural exploration into a powerful platform for connection, collaboration, and purpose. As an Adobe Ambassador, Emily helps other students find their creative voice and create stunning visuals that amplify diverse voices and narratives, fostering meaningful connections across disciplines and cultures.

You’ll gain a student leader’s perspective on:

• Strategies for building inclusive communities using Adobe Express
• The transformative potential of integrating art, culture, and community engagement into higher education
• The impact of Adobe Express and generative AI on the college experience

Dive deep into the world of professional design with two Hollywood Insiders. Join Jesus Ramirez and Lisa Carney, seasoned artists and collaborators, as they pull back the curtain on their collaborative process for crafting iconic movie and TV posters. Discover their expert strategies for leveraging Photoshop and the Creative Cloud ecosystem to meet demanding deadlines without compromising on creativity. This session is your gateway to mastering the art of efficient, high-stakes design work.   

You’ll learn:

• How they leverage the Creative Cloud ecosystem to meet their clients’ needs
• Real-world retouching tricks to quickly achieve pro-level results
• How to craft immersive backgrounds
• How they leverage generative AI features to streamline their workflows
• The importance of file management and layer organization in a collaborative environment

Technical Level: Intermediate

At DKNG Studios, the work of design and illustration duo Dan Kuhlken and Nathan Goldman hinges on the ability to work quickly and efficiently in Illustrator. This applies to both the initial creation of a project and all the iterations and changes along the way — from their own internal revisions to change requests from their clients. 

In this session, Dan and Nathan will explore how they:

• Keep Illustrator content live and editable through every stage of a project
• Natively build textures in Illustrator
• Revise custom, unexpanded type on the fly
• Intuitively build shape-based illustrations

Do you need to become more efficient when working with InDesign layouts? Join Bart Van de Wiele, head of Solutions Consulting at Adobe, in this session to discover how to speed up your workflow by mastering the features you use every day. You’ll learn how to do your best work by automating text formatting, expertly editing artwork, and taking advantage of InDesign features both old and new.

Become a more productive InDesign user by learning:

• How to use GREP expressions to automate your text formatting and cleanup
• How to have fun with tables (yes, it’s possible)
• Tips on combining Illustrator and Photoshop files with InDesign
• The wonders of combining text and object styles
• And many more project techniques

Did you know that you can easily enhance the look of your photos using Photoshop Lightroom from virtually any device, regardless of your location? Join photo educator Brian Matiash as he shares simple techniques to get great-looking photos in no time. We’ll explore the creative opportunities and benefits of Lightroom cloud-based apps by starting an edit in Lightroom for mobile and completing it using Lightroom for web. Note: This session covers Lightroom, not Lightroom Classic.

Brian will show you how to:

• Easily apply stunning photo edits with just a few taps (or clicks)
• Apply one-click presets and edit your photos using Lightroom in a web browser
• Create different versions of your photos tailored to specific social media and web destinations
• Effortlessly sync your albums and edits between Lightroom for mobile and web

Join photographer and educator Anna Tenne in this dynamic workshop demonstrating how to leverage and embrace the power of AI to increase efficiency and cultivate creativity in Photoshop Lightroom Classic. In this lab, you’ll explore the latest updates and fun creative techniques utilizing AI to amplify your editing process. You’ll learn how to apply AI tools in Lightroom Classic to quickly improve the look of your photos and gain fresh insights into how AI can empower and assist you in unleashing your full creative potential. 

Anna will teach you how to:

• Utilize practical AI tools to enhance your images
• Apply creative advanced masking techniques
• Create depth and dimension in your edits

You don’t have to be a serious photographer to love Photoshop Lightroom. Maybe you’re ready to amp up your photography game, or you simply want an easy way to make your vacation photos look awesome. Maybe you want a better way to handle that mess of stuff on your camera roll, or perhaps you need a seamless way to collaborate with team members. Whatever your photography needs and desires, Lightroom can meet you wherever you are. (Note that this class is about Lightroom, not Lightroom Classic.)

Join Benjamin Warde, a Senior Product Manager on the Lightroom team, in this introductory lab and learn everything you need to get started in Lightroom, including how to:

• Apply incredibly simple yet powerful one-click edits that will set your photos apart
• Find that one photo you’re looking for without needing to organize anything up front
• Share your photos and collaborate with your team Work with your photos wherever you are on any device
• Leverage built-in learning tools when you’re ready to become an expert

Delve into the complexities of social media algorithms and discover the creative strategies that fuel growth with Lia Haberman, distinguished creator economy expert and author of the ICYMI newsletter.

In this session, you’ll uncover:

• Crafting a social-first approach: Master the art of creating content with a social-first mindset, ensuring that your posts resonate deeply with your audience and boost engagement.
• Platform and format accelerators: Explore the platforms and post formats that drive exponential growth, and learn how to leverage them effectively for maximum impact.
• Repurposing content for amplification: Learn the importance of repurposing creative effectively to amplify your brand message across different platforms and channels.
• How to create content that stands out: Explore how Adobe Express can enhance your content creation process.

Take a look at the world of branding with Rion Harmon, co-founder of Day Job, “The Millennial and Gen Z Creative Agency of Choice.” Walk through the strategic nuances and creative insights behind the success stories of brands he has built, including Recess and Fly by Jing.

In this session, we’ll cover:

• Crafting a compelling brand identity: Delve into the foundational principles essential for designing a brand that captivates and resonates.
• Leveraging social platforms for brand expression: Discover the dynamic potential of social media for brand amplification and meaningful engagement.
• Curating on-brand content: Gain insights into curating content that aligns with your brand’s identity and connects with your target audience.
• Easy ways to create on-brand content: Explore how Adobe Express can enhance your content creation process.

Join influential social media consultant Rachel Karten, author of the Link in Bio newsletter, as she shares invaluable insights into effectively leveraging current online trends in your creative.

In this session, you’ll hear about:

• Decoding social media creativity: Gain a deeper understanding of the intricacies involved in crafting compelling content that resonates with your audience.
• Real-world analysis: Explore real-world examples to understand successful engagement with trends, offering practical insights for your own strategies.
• Selecting meaningful trends: Learn how to discern which trends are worth engaging with.
• Impactful creative decision-making: Understand the significance of creative decisions in shaping the success of your social media posts, and learn how to make informed choices that drive engagement.
• Easy ways to quickly create standout content: Explore how Adobe Express can enhance your content creation process.

Feel like you’re only scratching the surface when it comes to unleashing the full potential of your brand assets? Find out how to elevate your creative game by making your animations not only smoother but also irresistibly captivating while retaining your brand’s overall aesthetic. Award-winning motion designer Nol Honig will share his secrets to making your After Effects projects smarter, easier to animate, and much sexier. 

In this session, you’ll learn:

• How to make animation templates from your brand assets
• How to harness the power of the Essential Graphics panel to eliminate repetitive tasks
• Best practices for converting brand assets into dynamic shape layers
• How to navigate the maze of brand color systems with finesse — and much more

Adobe Premiere Pro has many details that you might have overlooked as an editor. In this jam-packed session, director Valentina Vee will speedrun as many hidden tips and tricks as possible in order to make you a faster and more productive editor. Get your notebook ready as this session will run at a feverish pace.

You’ll learn how to:

• Master split-second timeline shortcuts for editing efficiency
• Optimize project setups for turbocharged editing workflows
• Seamlessly manipulate footage with cat-like reflexes
• Maximize the impact of effects, graphics, and music with lightning-paced precision

After Effects is the standard for motion graphics – a must for anyone who wants to create motion designs for the web, video, or other screen delivery. However, many professionals feel intimidated by After Effects. Join Adobe Certified Instructor Luisa Winters in this beginner-level session during which she'll explain the basics of After Effects in a nontechnical, uncomplicated way. Explore the new Properties panel and keyframe techniques, and discover how to easily animate shapes, logos, and text. Learn how to build and animate your work from other programs, including Illustrator and Photoshop. And find out how to export your work for social media and other uses.

In this session, you’ll learn how to:

• Import files from Photoshop and Illustrator
• Create and modify a composition and keyframes
• Create keyframe interpolation
• Use the Graph Editor
• Animate text and apply masks